Integrated Marketing Operation Manager - Global Payment

ByteDance; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading global tech company located in Singapore is seeking an Integrated Marketing Operation Manager. The successful candidate will develop long-term marketing strategies for payment services, manage user growth operations, and analyze campaign effectiveness. A Bachelor's degree and 3+ years of relevant experience in the BNPL or e-commerce sector are required. The role demands excellent communication, project management skills, and proficiency in data analysis. Join us in creating a meaningful impact in a rapidly growing environment.

Qualifications

• 3+ years of experience in user growth operations or integrated marketing operations in BNPL or e-commerce.
• Ability to independently manage projects with a goal-oriented mindset.
• Proficiency in data analysis and problem-solving.

Responsibilities

• Analyze and develop long-term campaign plans for international payment services.
• Build an operational system for user segments in BNPL.
• Monitor progress and effectiveness of marketing strategies.

Skills

User growth operations

Integrated marketing operations

Data analysis

Project management

Communication skills

Education

Bachelor's degree or above

Job description

Integrated Marketing Operation Manager - Global Payment

Responsibilities

Team Introduction The Global Payment team of ByteDance provides payment solutions - including payment acquisitions, disbursements, transaction monitoring, payment method management, foreign exchange conversion, accounting, reconciliations, and so on to ensure that our users have a smooth and secure payment experience on ByteDance platforms including TikTok. In line with the globalization strategy and vision of the company, the Global Payment team builds a platform to provide cross-border payment solutions for all ByteDance's products and services, that are growing rapidly worldwide. This is an exciting opportunity to make an impact on global scale across all ByteDance's business use cases.

1. Based on industry/market/user insights and considering the characteristics of global e-commerce, analyze and develop long-term campaign plans, including key milestones, hotspots, major promotions, etc. Design integrated marketing strategies and approaches for international credit payment services (BNPL) to enhance core metrics such as BNPL's GMV.
2. Build an operational system that serves the lifecycle of user segments for BNPL, including user acquisition and user engagement, tailored to specific scenarios. Drive the establishment of touchpoints, marketing tools, and marketing benefits repository to improve business conversion efficiency.
3. Monitor and attribute the progress and effectiveness of existing traffic touchpoints and daily operational activities. Expand collaboration opportunities with internal and external partners to acquire additional traffic sources. Collaborate with marketing teams to implement new growth strategies and initiatives.

Qualifications

1. Bachelor's degree or above, with 3 years and above work experience in user growth operations or integrated marketing operations in the BNPL payment or e-commerce industry.
2. Clear logical thinking, strong business acumen, self-driven with a goal-oriented mindset, team player with the ability to actively drive business collaborations.
3. Ability to independently manage projects, strong skills in program design and data sensitivity, excellent resource integration capabilities.
4. Excellent communication and negotiation skills, ability to collaborate across departments, passionate, creative, and responsible, with personal insights and experience in marketing strategies.
5. Proficiency in data analysis, ability to identify and solve problems through the analysis and synthesis of various operational data.
6. Preferred Qualification- Over 1 year of relevant experience in managing a team.

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.