Head of Product Marketing

Interfill Group; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading asset management firm is seeking a senior product marketing leader in Singapore. You will be responsible for crafting and executing a high-impact APAC marketing strategy, creating compelling narratives that resonate across various investor segments. The ideal candidate will have over 15 years of relevant experience, with a strong ability to translate complex financial concepts into actionable insights. The role offers the opportunity to innovate in content delivery and enhance client engagement through data-driven methodologies.

Qualifications

• 15+ years of product marketing or financial writing and content leadership experience.
• Experience across APAC markets with tailored content delivery.
• Proven ability to simplify complex financial concepts into client-centric stories.

Responsibilities

• Lead APAC product and content marketing strategy.
• Create engaging content across various channels and formats.
• Innovate with data-driven methods to enhance engagement.
• Generate editorial pipelines aligned to business and market events.

Skills

Product marketing

Content strategy

Client engagement

Investment knowledge

Data-driven methodologies

Interpersonal skills

Education

Bachelor’s degree in economics, journalism, communications, or related field

Job description

Ready to shape the voice of a leading asset manager across APAC? This senior role blends editorial excellence, product marketing leadership, and data-driven client engagement. You’ll set the regional content strategy, elevate brand leadership, and translate complex investment ideas into compelling narratives that drive action.

Role Overview

You’ll lead APAC product and content marketing, acting as the brand’s storyteller and strategic ambassador. From thought leadership to product narratives across vehicles, you’ll craft multi-format content that resonates with institutions, intermediaries/financial advisors, and end investors across the region.

What You’ll Do

• Build and execute a high-impact APAC product and content marketing strategy that strengthens brand leadership and deepens client relationships.
• Serve as a subject matter expert on active strategies across asset classes and vehicles.
• Champion product diversification—positioning comprehensive capabilities to meet evolving market needs across APAC.
• Create and oversee engaging, on-brand content across channels and formats—reports, articles, video scripts, social, and digital experiences.
• Generate timely investment themes and editorial pipelines aligned to business priorities and market events.
• Innovate content delivery with data-driven methodologies to drive measurable engagement and conversion.
• Apply editorial rigor—ensuring content is differentiated, insightful, actionable, and compliant.
• Streamline processes and drive marketing efficiency through optimization, leverage, and smart innovation.
• Lead strategic projects and step in where needed to support key growth initiatives.

Qualifications

• Bachelor’s degree or higher in economics, journalism, communications, or a related field.
• Experience operating across APAC markets and tailoring content to regional nuances.
• 15+ years of product marketing/investment/financial writing and content leadership, with deep knowledge of markets, asset management, products, and investor behavior.
• Proven ability to turn complex financial concepts into compelling, client‑centric stories that drive outcomes.
• Passion for client engagement and continuous improvement through content performance analytics.
• Experienced leader with excellent interpersonal skills; confident coordinating across markets and teams.
• Digitally savvy, with hands‑on experience using data to inform and optimize content engagement.

If you are interested in this role or any other related opportunities, please send your profile to [e-mail].