Head of Product and Portfolio Management

DCS Card Centre Pte. Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A financial services company in Singapore seeks a Marketing Manager to develop product propositions, execute campaigns, and manage customer engagement strategies. Candidates should have extensive experience in banking and proven abilities in product strategy. The role requires collaboration with business partners and managing marketing expenses effectively within budgetary constraints. Strong leadership and analytical skills are necessary for enhancing retail products and fulfilling customer needs.

Qualifications

• Minimum 6 to 8 years in banking/finance, including 4 years in a managerial role.
• Experience in developing retail product strategies.
• Understanding of market and consumer behavior.

Responsibilities

• Develop product proposition, pricing, and promotional campaigns for retail products.
• Conduct competitor analysis to enhance product features.
• Execute new and refresh launch campaigns for new sign-ups.
• Activate dormant customers to maintain a healthy customer ratio.

Skills

Product proposition development

Competitor analysis

Campaign formulation and execution

Customer engagement strategies

Strategic alliance development

Relationship management

Job description

• To develop product proposition, pricing, & promotional campaigns for retail products
• To constantly conduct competitor’s analysis to review existing product features and identify new areas of improvements for product development
• To formulate and execute new/ refresh launch campaigns to attract new sign-ups
• To formulate and execute usage campaigns to entice usage from existing customers, thus improving customers engagement, increasing billings and receivables for retail products
• To formulate and execute activation campaign to activate dormant customers, maintaining a healthy ratio of active customers.
• Review and monitor customer delivery and fulfillment processes for usage and marketing campaigns
• To identify and develop strategic alliance through “win-win” proposition with business partners / merchants so as to bring promotions to customers both existing and new
• Liaise and maintain relationship with associations, key business partners, merchants, media owners, vendors and third-party relationships
• Monitor and manage expenses and ensure that all marketing campaigns are conducted within the stipulated budget
• Provide and create opportunities for staff to be included in the interaction with vendors and support units
• Implement a proper mentoring plan, sharing with them their strengths and areas that require improvement
• Regular discussions to garner feedback from staff, enabling a better working relation

Requirements

• At least 6 to 8 years of experience in the banking / finance industry and at least 4 years in a managerial position
• Proven experience and record in formulating an overall retail product(s) strategy
• Good understanding of the market environment, consumer behavior, product dynamics and financials of retail products and credit business