Head of Private Wealth Marketing

Moomoo SG; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A global investment firm in Singapore is seeking an experienced Head of Private Wealth Marketing to lead the marketing strategy and client engagement. This role involves developing integrated marketing strategies, managing a high-performing team, and driving lead generation for high-net-worth clients. The ideal candidate has 10-15 years of relevant experience, proven success in brand building, and is skilled in cross-cultural communications.

Benefits

Endless growth and career development opportunities

Competitive total compensation package

Comprehensive insurance coverage

Diverse work environment and team-bonding programs

Business casual work attire

And much more!

Qualifications

• 10-15 years of marketing experience in private banking, wealth management or Fintech.
• Proven track record in lead generation, AUM growth and premium brand building.
• Strong storytelling ability with sensitivity to cross-cultural communication.

Responsibilities

• Define and execute the end-to-end Private Wealth marketing strategy.
• Lead and mentor a high-performing team across various marketing areas.
• Set and deliver quarterly OKRs and track KPIs for performance management.
• Promote the Private Wealth ecosystem by integrating various services.
• Oversee development of premium content and manage distribution channels.
• Build marketing collaborations to broaden HNW reach and elevate brand.

Skills

Lead generation

AUM growth

Stakeholder management

Cross-cultural communication

Education

Bachelor's degree in Business, Marketing, Finance, or related field

EMBA/MBA

Job description

Moomoo is more than just a global investment and trading platform—we're a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we've rapidly expanded across Singapore, Australia, Japan, Canada, and Malaysia, now empowering over 26 million users worldwide.

In Singapore, Moomoo Financial Singapore Pte. Ltd. is licensed and regulated by the Monetary Authority of Singapore (Licence No. CMS101000). In 2022, we became the first digital brokerage to earn all five SGX Group memberships across the securities and derivatives markets—a testament to our dedication to excellence and innovation.

But what truly sets us apart is our mission: to democratise investing and make smart, data-driven financial decisions accessible to everyone. We're here to level the playing field—bringing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

Joining Moomoo means being part of a purpose-driven team that's not only reshaping the future of investing—and also making wealth-building inclusive, informed, and inspiring. If you're excited about driving impact at the intersection of finance and technology, there's never been a better time to join us.

Head of Private Wealth Marketing

We are looking for an experienced and visionary Head of Private Wealth Marketing to spearhead the go-to-market strategy, brand positioning, and client engagement for moomoo Private Wealth. This role requires a strong blend of financial services expertise, high-net-worth(HNW) client understanding, and creative marketing leadership.

The ideal candidate will design and execute inegrete mreketing strategies, driving lead generation, elevating client experience, and strengthening moomoo's ecosystem. Ultimately, this leader will help establish moomoo as a trusted partner for high-net-worth (HNW) clients.

Responsibilities

• Strategic Marketing: Define and execute the end-to-end Private Wealth marketing strategy, ensuring alignment with Moomoo's overall multi-asset, digital first strategy. Develop thought leadership content, campaigns, and naratives that reinforce Moomoo's unique positioning in wealthmangement sapce.
• Team Management: Lead and mentor a high-performing team across partnerships, events, growth, and digital marketing, ensuring consistent premium positioning across all client touchpoints.
• Performance Management: Set and deliver quarterly OKRs (lead generation, AUM contribution, event ROI, brand perception uplift), while tracking and optimizing KPIs such as acquisition, conversion, cost efficiency, and brand consistency.
• Ecosystem Development: Promote the Private Wealth ecosystem by integrating institutional services and trust solutions into client marketing, reinforcing moomoo's positioning as a holistic wealth partner.
• Content & Communication: Oversee development of premium content: macro insights, investment themse, case studies. Mange multi-channel distribution (events, digital platform, PR and private communities).
• Partnerships & Ecosystem: Build marketing collaboartions with banks, asset managers, lifestyle brands and cultural institutions to broaden HNW reach. Explore sponsorships, awards, and co-branded opportunities to elevate brand prestige.

Our Values

• Integrity
  • Integrity Story: Say No to Super High Leverage
    • We hold fast to our value of integrity and attach great importance to user experience and risk management. Unlike some other brokerages, we don't try to attract users' attention by claiming to enable super high-leverage financing for IPO subscriptions, which quickly reaches the limit.
• Efficiency
  • Efficiency Story: Promise Made to a User on New Year's Eve
    • On February 11, 2021, Chinese New Year's Eve, a user wrote a post in the Community at around 8 AM and received Leaf's reply just 8 minutes later. According to the user's suggestion, we issued a letter to shareholders after releasing our annual report.
• Service
  • Service Story: Providing Excellent Services and Undertaking Our Responsibilities
    • After Ant Group's IPO was suspended, we refunded all subscribers' subscription fees and margin interest, bearing all the costs ourselves.
• Excellence
  • Excellence Story: Leaf Opens Our App Over 30 Times a Day
    • According to statistics, Leaf opens our app over 30 times a day on average. He repeatedly checks every detail. While normal users might just enter a trading page and stop there, Leaf taps some seemingly boring or repetitive elements on the page. He continually assesses the app's loading speed and visual effects.

Please note that only short-listed candidates will be contacted.

Requirements

• 10-15 years of marketing experience in private banking, wealth management or Fintech
• Proven track record in lead generation, AUM growth and premium brand building
• Excellent stakeholder management skills: ability to partner with products, sales, PR and external partners.
• Strong storytelling ability with sensitivity to cross-cultural communication.
• Entrepreneurial, creative, and comfortable building new initiatives from scratch
• Bachelor's degree in Business, Marketing, Finance, or related field; EMBA/MBA a plus.
• English speaking and Fluency in Mandarin is an added advantage

Benefits

Working at Moomoo, you will get

• Be a part of the world's leading digital brokerage firm where growth and career development opportunities are endless
• Enjoy a competitive total compensation package that truly values your skills and contributions
• Comprehensive insurance coverage for employees and dependents to provide you a peace of mind
• Fun loving and diverse work environment that hosts various team-bonding programs and company events
• Business casual work attire everyday
• And Much More!: Discover even more perks and benefits as we take you through the hiring process!