Head of Marketing

GRVT TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Head of Marketing to drive global strategy and user growth. The ideal candidate will have over 5 years of marketing experience, with a strong background in fintech or crypto, and proven leadership capabilities. Responsibilities include executing marketing strategy, managing multi-channel campaigns, and measuring performance through data-driven metrics. A deep understanding of growth marketing is essential, along with excellent communication skills. This role offers the chance to shape the marketing landscape in a fast-growing crypto environment.

Qualifications

• 5+ years of marketing experience, including 3+ years in a leadership role at a tech or fintech company.
• Proven success in scaling marketing efforts with measurable user growth.
• Skilled in analytics, experimentation, and optimization.
• Skilled in analytics and experimentation.
• Fluency in English, with the ability to work across global teams.

Responsibilities

• Set the vision and execute a cohesive global marketing strategy.
• Drive adoption through multi-channel campaigns.
• Lead go-to-market efforts for product launches.
• Establish a data-driven culture to track marketing metrics.
• Manage global marketing budget and report on performance.

Skills

Crypto Native

Deep understanding of growth marketing

Strong leadership skills

Excellent communication skills

Experience with marketing automation tools

Tools

Marketing automation tools

Job description

🏢About GRVT

GRVT is a self-custodial exchange and on-chain investing network that gives everyone access to elite trading tools and hedge-fund-grade strategies. Today, users can trade perpetuals and invest in proven traders’ strategies; tomorrow, they’ll do the same with spot, options, and RWAs.

Our mission is to build the most powerful self-custodial exchange in the world — one that merges performance, transparency, and trust.

👥Team Overview

The Marketing team at GRVT tells the story of how perpetuals trading is being built on-chain along with our expansion strategy into spot, options and an investment network. We are responsible for building awareness, engagement, and loyalty across traders, investors, and institutions. We combine brand, growth, and community into a unified marketing engine - one that’s as data-driven as it is creative.

You’ll partner closely with the Product, Growth, BD, and Design teams to craft the GRVT narrative and deliver measurable growth across all our markets.

Key Responsibilities

We’re looking for aHead of Marketingto lead global marketing for GRVT - a data-driven, strategic, and creative leader who can scale our brand and our user base. You will:

• Set the vision and execute a cohesive global marketing strategy that spans brand, growth, content, and partnerships.
• Drive adoption and engagement by building multi-channel campaigns across traditional media, social media and influencer activations.
• Lead go-to-market efforts for major product launches, exchange features, and new market entries.
• Develop and manage a high-performing marketing team, ensuring excellence across creative, growth, and community functions.
• Collaborate cross-functionally with Product, BD, and Design to ensure marketing strategy aligns with business goals and product roadmap.

• Oversee growth and performance marketing - from paid acquisition and SEO to funnel optimization and lifecycle marketing.
• Establish a data-driven culture, tracking metrics like CAC, LTV, conversion, and retention to measure impact and ROI.
• Manage the global marketing budget and report regularly on performance to the executive team.

Job Requirements

• Crypto Native:You understand the space, speak the language, and believe in self-custody as the future of finance.
• More than 5years of marketing experience, with at least 3 years in a leadership role at a high-growth tech, fintech, or crypto company.
• Proven success in scaling marketing efforts and driving measurable user growth.
• Deep understanding of growth marketing, performance campaigns, and funnel optimization.
• Skilled in analytics, experimentation, and marketing automation tools.
• Strong leadership and cross-functional collaboration skills.
• Excellent communication and storytelling ability.
• Fluency in English, with the ability to work across global teams.
  

Preferred Qualifications:

• Experience at an exchange or trading-focused fintech company.
• Experience launching products across APAC and emerging markets.