GLOBAL BRAND & COMMUNICATIONS MANAGER

Luzerne Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading manufacturer and distributor is seeking an experienced Global Brand Manager to elevate its brand strategy. This senior role will drive brand positioning and storytelling across all markets, ensuring alignment with product, sales, and global teams. The ideal candidate will have strong experience in brand strategy, preferably in lifestyle or tableware brands, and should possess regional or global marketing exposure. This is a hands-on role impacting business growth.

Qualifications

• Minimum 2 years of experience in branding, communications and social marketing & digital marketing.
• Strong brand strategy experience with the ability to manage brand positioning.
• Regional or global marketing experience is required.

Responsibilities

• Develop and lead Luzerne's global brand strategy and positioning.
• Own brand guidelines to ensure consistent messaging across all channels.
• Lead integrated branding and communications campaigns.

Skills

Brand strategy

Marketing communications

Data analysis

Storytelling

Bilingual (English & Chinese)

Education

Tertiary degree in Marketing & Communications

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Google Analytics

Google Ads

Job description

LUZERNE

Luzerne Pte Ltd is a leading manufacturer and distributor of high-quality industrial products. With over 20 years of experience in the industry, we pride ourselves on our commitment to excellence, innovation, and exceptional customer service. We are an equal opportunity employer and encourage applications from candidates of all backgrounds. Apply now for this exciting opportunity to join the Luzerne Pte Ltd team.

Luzerne is seeking an experienced Global Brand Manager to lead and elevate its global brand strategy. This senior role owns brand positioning, consistency, and storytelling across all markets, working closely with product, sales, and global teams to drive real commercial impact. The ideal candidate brings strong brand strategy experience (not just execution), regional or global marketing exposure, and the ability to translate insight into clear, compelling brand direction. Experience in lifestyle or tableware brands is a plus.

Key Responsibilities:

• Develop and lead Luzerne's global brand strategy and positioning
• Own brand guidelines and ensure consistent messaging across all channels
• Lead integrated branding and communications campaigns tied to business outcomes
• Partner closely with design, product, marketing, sales, and regional teams
• Oversee brand initiatives including digital campaigns, events, tradeshows, partnerships, and public relations
• Track brand performance using KPIs, dashboards, and market insights
• Monitor market trends, competitors, and emerging brand practices
• Direct and guide the China team to ensure consistent implementation of brand messaging and visuals across marketing materials and displays
• Manage multiple projects and timelines effectively, including working beyond office hours when required

What We Are Looking For:

• Strong experience in brand strategy and marketing communications
• Proven ability to build and manage brand positioning, not just execute campaigns
• Regional or Global marketing experience (required)
• Comfortable working with data, KPIs, and performance metrics
• Knowledge of website management and digital marketing, including SEO, SEM. Google Analytics, and Google Ads-Strong creative skills with proficiency in Adobe Illustrator, Photoshop and InDesign
• Familiarity with China digital landscape is a strong advantage
• Excellent storytelling writing, and communication skills
• Highly organised, detail-oriented, and able to prioritise effectively
• Positive, proactive, and commercially minded
• Bilingual (English & Chinese) is a plus, to support communication with factories and external vendors in China

Nice to Have:

• Creative/Advertising agency and product display experience are a plus
• Experience in tableware, lifestyle, or premium brands

Why This Role:

This is a hands‑on leadership role with real influence – shaping how a global brand is told, experienced, and understood across markets, while directly supporting business growth.

Qualifications:

· Tertiary degree in Marketing & Communications

· Minimum 2 years of experience in branding, communications and social marketing &/or digital marketing