General Manager (Business Development)

SSERENITY PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A luxury confinement centre in Singapore is seeking a Business Development Director to drive growth and oversee partnerships. The candidate will lead sales strategies, enhance brand visibility, and manage client acquisition within a premium service environment. A degree in Business or related field and 8–10 years of relevant experience are essential. This role offers the opportunity to shape the centre’s market presence and ensure commercial success.

Qualifications

• Minimum 8–10 years of experience in business development or sales leadership.
• Proven track record of driving revenue growth.
• Excellent communication and negotiation skills.

Responsibilities

• Develop and implement comprehensive business development strategies.
• Identify and secure new business opportunities and partnerships.
• Lead B2C and B2B sales efforts.
• Work with marketing on brand campaigns and strategies.
• Collaborate with operations for guest experience alignment.

Skills

Business development strategy

Sales leadership

Negotiation skills

Stakeholder management

Education

Bachelor’s Degree in Business, Marketing, Management, or equivalent

Job description

Job Summary

We are seeking an experienced and driven Business Development Director to lead the growth and expansion of our luxury confinement centre based within a hotel environment. This role oversees revenue generation, partnership development, client acquisition, brand strategy, and overall business performance. You will play a key leadership role in shaping the centre’s market presence, service offerings, and long‑term commercial success.

Key Responsibilities

Business Development & Sales Strategy

• Develop and implement comprehensive business development strategies to drive occupancy, revenue, and brand visibility.
• Identify, evaluate, and secure new business opportunities, including partnerships with OB‑GYNs, maternity clinics, prenatal/postnatal service providers, and corporate partners.
• Lead B2C and B2B sales efforts, including designing packages, promotions, and client engagement initiatives.
• Analyse market trends, competitor offerings, and customer insights to refine business strategies.

Partnerships & Client Acquisition

• Build and maintain strong relationships with healthcare providers, industry stakeholders, and community partners.
• Develop referral networks and strategic alliances to increase client acquisition channels.
• Represent the brand at events, conferences, and industry engagements.

Brand Management & Marketing Oversight

• Work closely with the marketing team to develop brand campaigns, digital strategies, and targeted marketing initiatives.
• Oversee brand positioning, messaging, and communication to ensure alignment with the company’s luxury service standards.
• Review marketing performance metrics and optimise campaigns for ROI.

Operational & Commercial Leadership

• Collaborate with the operations team to ensure guest experience aligns with premium service expectations.
• Oversee pricing strategies, revenue planning, forecasting, and budget performance.
• Lead business reviews and provide insights to management on growth opportunities and business performance.

Team Leadership & Stakeholder Management

• Lead and mentor sales, marketing, and partnership teams to achieve performance targets.
• Work closely with senior management and hotel partners to ensure strong alignment across business objectives.
• Participate in long‑term planning, expansion projects, and new service development.

Requirements

• Bachelor’s Degree in Business, Marketing, Management, or equivalent.
• Minimum 8–10 years of experience in business development, sales leadership, or commercial roles.
• Proven track record of driving revenue growth and developing successful partnerships.
• Strong understanding of customer experience, branding, and high‑touch service environments.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to work independently, take initiative, and lead cross‑functional teams.
• Knowledge of maternity or postnatal care sectors is an advantage (but not mandatory).