Franchise Management & Brand Marketing Manager APAC

NBC Universal; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global media and entertainment company is seeking a Franchise Management & Brand Marketing Manager for the APAC region. You will drive the growth of franchises by creating and managing marketing strategies, coordinate activities across business units, and enhance brand value. The ideal candidate has strong marketing management skills, experience in consumer products, and excellent communication abilities. This role is based in Singapore and involves working with various teams to maximize brand potential throughout the region.

Qualifications

• Proven record of working with creative and marketing teams.
• Experience in kids' entertainment or related businesses preferred.
• Strong contacts with digital platforms and promotional agencies.

Responsibilities

• Drive growth and manage innovative marketing plans.
• Coordinate regional activities across Universal Pictures properties.
• Assist local franchise teams with initiatives and planning.

Skills

Marketing expertise

Consumer insights

Excellent communication

Project management

Creative problem solving

Education

Bachelor’s degree in Marketing or related field

Job description

Franchise Management & Brand Marketing Manager, APAC

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NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Singapore earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion.

UNIVERSAL PICTURES

Universal Pictures was the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and DreamWorks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula.

Job Description

The Manager, Franchise Strategy and Brand Theatrical Marketing, APAC will be responsible for assisting in driving the growth and development of NBCUniversal franchises by creating and managing innovative plans that maximize NBCU IP, particularly existing or future franchises, across the company and help ensure long‑term success of the brands, and ultimately drive revenue and long‑term value for NBCUniversal. In addition, the role will support the broader APAC Regional team in managing, maximizing and coordinating the activities of all business units on Universal Pictures properties during the Symphony film window as well as helping maintain the brand value and needs on an on‑going basis. The role will also support the Third Party movie promotions business in Japan market, working closely with the local Theatrical team and APAC Franchise lead.

You will be reporting into the Vice President, Franchise APAC, working in tandem on key strategic projects across all franchises i.e. Universal, Illumination, and DreamWorks Animation.

You will also be an important regional brand lead working with the Global Franchise and Brand Theatrical teams located in US and local Marketing teams (Theatrical and Consumer Products /Franchise) across APAC (Japan, Korea, Australia, SEA and India), advocating for regional needs, and adapting global franchise marketing strategies for APAC activation.

Key Responsibilities

• Assist local franchise teams on planning and execution of initiatives, including approval process.
• Liaise with Global Franchise and local Franchise teams for input into seasonal early planning lifecycles. Provide input into the Franchise Planning Process ensuring integration of APAC regional and local market needs.
• Partner with APAC Franchise lead to manage Corporate Franchise budget – work with creative agencies to develop ideas across digital, social and experiential – with the intent to roll out the ideas across the region in the local markets.
• Attend top‑tier retail, KPM and licensee meetings in region, as requested to support with story beats and sensitive materials.
• Support input to and analysis of key Franchise research projects, including brand health insights, content performance ratings and performance updates and analysis for TV and Theatrical.
• Reviews and ensures brand integrity of all licensee and retailer marketing in region (TV and other high‑profile submissions).
• Partner with regional and global social/digital teams for strategic planning, localization and campaign solutions, identifying tactics that drive innovation – including influencer campaigns.
• Assist Global Live Events group in managing the planning and execution of various projects in the APAC region.
• Manage production and distribution of all marketing and sales materials for titles including presentations, reels and collateral used studio‑wide for global Promotions, Consumer Products and International TV Distribution.

Third Party Promotions (Japan only)

• Support the local Japan Theatrical team in securing Third party promotions partners for the key movie titles.
• Help coordinate with local and global team on the planning process for third party promotions.

Theatrical Brand Marketing/Symphony

• Support the APAC team, where needed, to manage and execute symphony activations - work closely with Theatrical, Parks, Consumer Products, Network, TVD group to plan and execute key symphony initiatives.

Qualifications

Basic Requirements:

• Marketing/Franchise Management specialist – preferably from the Media or Consumer Products Industry
• Exposure to Consumer Products Licensing Business
• Interest in Consumer Insights, Marketing, Events and International market dynamics
• Has good exposure to the evolving digital/social environment. Knowledge of global/local digital platforms/gaming targeting kids and young adults
• Has good contacts with creative, digital, event, media and third‑party promotions agencies in the region. Has experience in working with these agencies on developing ideas and executing them
• Proven record of working cross functionally with colleagues and teams – regionally and globally
• Proactive and ‘Can do’ attitude
• Excellent communication and presentation skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
• Relationship builder and collaborator – great interpersonal skills, able to flex style, understand needs, build a strong network and work within a matrixed environment
• Creative problem and conflict solver – pro‑actively seek solutions and look for ways to bring teams to drive one goal, and find middle path
• Able to travel and geographically mobile

Desired Characteristics:

• Experience in kids entertainment or kids‑related business preferred
• Ability to think strategically about the changing marketplace and consumer shopping patterns, with the ability to multi task
• Well versed in dealing with senior leadership, outside 3rd parties, talent and international contacts
• Basic Photoshop knowledge – experience in building presentations on MAC