Exhibition Sales Executive

MUMMYS MARKET PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A prominent company in the parenting industry seeks a Business Development Executive to drive growth and build relationships. The role involves securing new exhibitors, advising clients to optimize exhibition ROI, and collaborating with internal teams. Ideal candidates should have 2-4 years of relevant experience and strong skills in sales and communication.

Qualifications

• 2-4 years of experience in sales or business development.
• Strong understanding of branding and marketing strategies.
• Excellent communication and presentation skills.

Responsibilities

• Identify and secure new exhibitors and partners.
• Act as a business advisor to clients for exhibition ROI.
• Liaise with marketing and operations to enhance client experience.

Skills

Sales

Business Development

Account Management

Negotiation

Communication

Education

Diploma or Degree in Business, Marketing, Communications

Job description

About the Role

At Mummys Market, we don’t just organize exhibitions — we help brands grow and scale within Southeast Asia’s parenting industry. As a Business Development Executive, you’ll go beyond sales. You’ll serve as a strategic growth partner to our exhibitors, advising them on how to maximize their presence at our fairs and beyond.

This is a fast-paced, high-impact role for someone who thrives on building relationships, thinking strategically, and driving real commercial results. You’ll work with leading brands in the parenting space and collaborate closely with internal teams to deliver tailored, data-driven solutions.

Key Responsibilities

Growth-Focused Sales & Strategy

• Identify and secure new exhibitors and partners across relevant industries.
• Pitch Mummys Market’s offerings including booth spaces, sponsorships, digital ads, and activation opportunities.
• Create and execute strategic sales plans to drive revenue growth, repeat participation, and long-term partnerships.

Exhibitor Consultation & Relationship Management

• Act as a business advisor to clients, helping them optimise their exhibition ROI.
• Provide insights on booth placement, customer engagement, and activation strategies.
• Build strong, trust-based relationships that position Mummys Market as the go-to platform for growth.

Collaboration & Delivery

• Liaise with marketing, operations, and data teams to deliver seamless and impactful exhibitor experiences.
• Support post-event evaluations and client feedback to improve service and retention.

Requirements

• Diploma or Degree in Business, Marketing, Communications, or a related field.
• 2–4 years of experience in sales, business development, or account management.
• Strong understanding of branding, marketing strategies, and sales funnels.
• Prior experience in exhibitions, trade shows, or events is a plus.
• Excellent communication, negotiation, and presentation skills.
• Results-driven, adaptable, and comfortable working in a dynamic environment.

Personal Attributes

• Strong interpersonal and relationship-building skills.
• Commercially minded with a focus on outcomes and client success.
• Confident, proactive, and resilient under pressure.
• Highly organized and capable of managing multiple priorities.
• A team player who takes initiative and owns results.

What We Value

• Growth Mindset – Always learning, always evolving.
• Results-Oriented – Focused on outcomes, not just activity.
• Integrity – Doing the right thing, always.
• Teamwork – We support one another and succeed together.