Executive/Senior Executive (Marketing & CRM) - 6 Months Contract

Wine Trade Asia Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading wine retail company in Singapore is seeking an Executive/Senior Executive for a 6-month contract focused on Marketing and CRM. Responsibilities include managing loyalty programs, executing marketing campaigns on various platforms, and analyzing campaign performance. Candidates should have a degree in Marketing or Business, along with 1-2 years of relevant experience, strong project management skills, and proficiency in data analysis. Competitive compensation and career growth opportunities are offered.

Benefits

Competitive salary package

Career growth opportunities

Food & Beverage and Retail Discounts

Creative Environment

Employee Recognition

Qualifications

• 1-2 years of experience in a marketing or CRM related field, preferably in the F&B or FMCG industry.
• Ability to prioritize tasks in a fast-paced environment.
• Ability to interpret data and draw actionable insights.

Responsibilities

• Manage and maintain the loyalty program and customer data analysis.
• Plan and execute email and advertising campaigns.
• Monitor and analyze marketing campaign performance.

Skills

Project management skills

Analytical skills

Communication skills

Collaboration skills

Proficiency in Microsoft Excel

Proficiency in Google platforms

Experience with Meta advertising

Understanding of user experience with Canva

Education

Degree in Marketing, Business, or related fields

Job description

Executive/Senior Executive (Marketing & CRM) - 6 Months Contract

Wine Connection owns and operates the largest chain of wine retail shops and full-service wine-themed restaurants in Thailand and Singapore. We are the exclusive importer of 300+ labels of wines from around the world, craft beers, glassware and related accessories, as well as selected delicatessen products.

Since our inception in 1998, Wine Connection has steadily grown the number of wine retail shops and diversified into the full-service restaurant business by introducing the integrated retail wine shop – restaurant concept, becoming the leader in Asia with over 100 outlets to date, and counting.

Key Responsibilities:

CRM:

Manage and maintain the loyalty program, ensuring accurate collection, organization, and analysis of customer data.

Segment the customer base to enable targeted marketing campaigns and personalized communications.

Support the development and execution of CRM strategies to drive customer engagement, retention, and loyalty.

Provide positive customer service to loyalty program members by addressing inquiries, resolving issues, and ensuring a positive experience with the brand.

Marketing:

Plan and execute email marketing campaigns.

Plan, create, and manage advertising campaigns on Meta and Google platforms.

Develop and execute digital ad campaigns across Meta and Google to drive engagement and conversions.

Analytics & Reporting:

Monitor and analyse the performance of marketing campaigns and CRM initiatives.

Prepare monthly reports per business unit with key performance metrics, customer insights (not limited to demographics, purchase behaviour), and recommendations for improvement.

Use data-driven insights to recommend and make informed decisions to adjust marketing strategies accordingly.

Qualifications and Requirements:

Minimum Degree in Marketing, Business, or related fields.

Possess at least 1-2 years of experience in a marketing or CRM related field, preferably in the F&B or FMCG industry.

Strong project management skills & the ability to prioritize tasks in a fast-paced, constantly changing environment independently.

Possess good analytical skills with the ability to interpret data and draw actionable insights.

Excellent communication and collaboration skills, ability to work effectively with cross-functional teams.

Preferably to be proficient in Microsoft Excel, Powerpoint, Meta and Google platforms, and basic user experience with Canva.

A plus if you have passion for food and wine!

Perks and Benefits:

Company Culture: Our company values teamwork, collaboration, and a positive work environment. We celebrate diversity, inclusivity, and a sense of belonging, ensuring that you feel valued and appreciated as part of our family!

Competitive Compensation: We offer a competitive salary package that will be commensurate with your experience and skills, ensuring that your hard work and dedication are rewarded.

Career Growth Opportunities: We believe in fostering a culture of learning and development. You'll have access to ongoing training programs, workshops, and opportunities for career advancement within our company.

Food & Beverage and Retail Discounts: As a valued member of our team, you'll enjoy generous discounts on our delectable offerings, allowing you to savour the flavours of our creations.

Creative Environment: Our F&B company thrives on creativity, innovation, and fun. You'll be part of a fun dynamic team where your ideas are valued, and you'll have the freedom to express your creativity.

Employee Recognition: We believe in acknowledging and celebrating the contributions of our team members. Outstanding performance and achievements will be recognized and rewarded through various employee recognition programs.

By applying for this role, I consent to the Company in using my information submitted to assess my suitability for the role and for future recruitment purposes for a period of 1 year.