Executive / Senior Executive, Marketing & Business Development

O2 HEALTHCARE GROUP PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A healthcare organization in Singapore is looking for a proactive marketing executive. This role involves planning and executing marketing and business development activities. The ideal candidate should have a background in marketing or business, with at least 2 years of experience. Responsibilities include supporting brand management, engaging with potential partners, and managing digital content. Strong communication skills and a hands-on approach are essential for success in this fast-paced environment.

Qualifications

• Minimum 2 years of relevant experience in marketing or business development.
• Experience in healthcare or wellness industries is preferred.
• Strong understanding of online and offline marketing tools.

Responsibilities

• Support development and implementation of marketing plans.
• Engage with potential partners and coordinate outreach activities.
• Manage website and social media content.

Skills

Digital marketing

Communication skills

Relationship building

Project management

Education

Bachelor's degree in Marketing, Business, or Communications

Job description

Roles & Responsibilities

O2 Healthcare Group is seeking a proactive and creative marketing executive to support the planning and execution of marketing and business development activities across the group’s businesses, with a focus on brand building, outreach to referrers and partners, campaign / event execution and tracking campaign ROI, to drive business growth.

The ideal candidate is a self-starter, digitally savvy, and comfortable working in a fast‑paced environment.

Primary Responsibilities

• Group Marketing & Brand Management – Support the development and implementation of annual marketing plans; coordinate brand alignment across clinics, websites, social media, brochures and digital assets; plan and execute campaigns for key focus areas such as lung health, sleep, musculoskeletal rehab and corporate health; work with internal and external vendors to deliver marketing materials on time.
• Business Development & Partnerships – Identify and engage potential partners, including GPs, specialists, corporates, insurers and community organisations; coordinate GP and corporate outreach activities such as talks, webinars, clinic visits and newsletters; create corporate and insurance packages for the group’s services; maintain and update databases of referrers, corporate partners and key contacts.
• Digital Marketing & Content – Manage and update website content, social media posts and basic digital campaigns as assigned; draft and refine patient‑facing content, FAQ, EDM and educational materials; monitor digital performance and highlight insights to the team.
• Market Intelligence & Reporting – Conduct basic market and competitor scans; track and report on key marketing and business development metrics; prepare regular dashboards and management reports.
• Events & Collateral Management – Plan and coordinate events such as public forums, GP symposiums, health talks and corporate wellness activities; ensure brochures, posters and collaterals are current, accurate and on-brand; support logistics, registration and post‑event follow‑up for both physical and online activities.
• Internal Coordination – Work closely with clinic operations, finance and clinical leads to understand service priorities and patient needs; keep internal stakeholders informed of upcoming campaigns, events and partnerships.
• Additional duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Minimum 2 years of relevant experience in marketing or business development.
• Experience in healthcare, wellness, insurance or related service industries is an advantage.
• Comfortable working across multiple entities and brands in a growing organisation.
• Good understanding of both online and offline marketing tools and channels.
• Strong written and verbal communication skills.
• Ability to prepare clear presentations and reports.
• Good interpersonal and relationship building skills with referrers, partners and colleagues.
• Hands‑on, organised, and able to work independently with a sense of ownership.
• Willing and able to support events / activities on weekends when required.