Event Marketing Manager

X-PHY Inc; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A cutting-edge cybersecurity company in Singapore is seeking an Events Marketing Manager to own end-to-end events and streamline international logistics. The ideal candidate will have 4-7+ years in events marketing, strong vendor management skills, and a passion for executing impactful events. This role offers opportunities for professional growth in a dynamic environment focused on innovation and teamwork.

Benefits

Opportunities for growth and development

Positive work environment

Employee recognition and rewards

Qualifications

• 4-7+ years in events marketing with measurable pipeline accountability.
• Proven on-site leadership for events and coordination of logistics.
• Fluent with CRM & marketing tools.

Responsibilities

• Plan, produce, and execute local trade shows and conferences.
• Drive event strategy and manage vendors.
• Own lead capture workflows and run pre-event campaigns.

Skills

Events marketing

Vendor management

Project management

Communication

Tools

HubSpot

Project management software

Job description

FLEXXON . X-PHY is an industry leader in cybersecurity technology, delivering cutting-edge solutions that proactively protect businesses from evolving cyber threats. As a hardware-based cybersecurity company, we don't just build products—we build the future.

As we continue to expand, we're seeking passionate, driven individuals to join our mission to redefine industry standards, push boundaries, and create transformative solutions that protect the digital world. Joining us isn't just about securing a job—it's about embarking on an entrepreneurial journey. Here, you don't just work for the company; you grow with it.

We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.

Role Summary

We're looking for a hands-on Events Marketing Manager who can own end-to-end events in Singapore and streamline international event logistics—from booth build and vendor management to lead capture, sales alignment, and post-event ROI. You'll be accountable for pipeline impact, not just flawless execution.

Key Responsibilities

• End-to-End Event Ownership
• Plan, produce, and execute local trade shows, conferences, roadshows, partner events, and workshops
• Drive event strategy: objective setting, target audience, messaging, offers, and meeting-booking plans
• Manage vendors (booth builders, A/V, staffing, printers, caterers); negotiate rates and SLAs
• Oversee on-site operations: registration, staffing rosters, run-of-show, stage management, and demos
• Ensure brand consistency across signage, collateral, demo units, and presentations
• International Logistics & Remote Execution
• Build a repeatable playbook for overseas events: booth build, power/internet, badges, local staffing, freight forwarders, hotel & transport blocks, and contingency plans
• Coordinate timelines, vendor deliverables, and documentation; manage time-zone communication
• Prepare and hand off event-in-a-box kits (assets, demo checklists, setup guides) for teams traveling abroad
• Pipeline & Revenue Outcomes
• Partner with Sales to define meeting targets, account lists (ABM), and on-site conversion plays
• Own lead capture workflows (badge scanners, QR, forms), CRM integration (e.g., HubSpot), and 24-48h follow-up SLAs
• Run pre-event campaigns (email, paid, social, partners) and post-event nurtures (thank-you, offers, demos, trials)
• Budget & Vendor Management
• Build event budgets, track actuals, and approve spend within guardrails
• Source, assess, and manage vendors against quality, cost, and timeline KPIs
• Measurement & Reporting (ROI)
• Define success metrics before each event, instrument tracking, and deliver post-mortems with insights and actions
• Maintain a rolling Events ROI dashboard and quarterly recommendations (what to double-down on vs. sunset)
  
  

Event ROI Framework (what You'll Own)

• Primary KPI: Pipeline and revenue attributable to the event
• Metrics:
• Event ROI
• CPL (Cost per Lead)
• CPMQI / CPOpp
• Opportunity Rate
• Win Rate
• Payback Period
• Pipeline Coverage
• Attribution: Distinguish Sourced (first-touch at event) vs. Influenced (multi-touch weighting)
• Activity Goals: # booth meetings, # executive briefings, # partner co-marketing meetings, session attendance
• Quality Signals: ICP fit %, demo requests, trial activations, POC starts, partner sign-ups
  
  

What Success Looks Like

30 days: Event calendar locked, budget templates and run-of-show checklists created, vendor roster finalized, CRM capture flow tested.

60 days: First event executed with full SLA compliance; post-mortem delivered with ROI/CPL/Opportunity Rate; backlog of learnings → playbook updates.

90 days: Events program showing predictable pipeline creation; repeatable "event-in-a-box" for overseas teams; clear recommendations on which events to scale or drop.

Requirements

• 4-7+ years in events marketing or experiential marketing with measurable pipeline accountability
• Proven on-site leadership for Singapore events and coordination of overseas logistics
• Strong vendor management, budgeting, and negotiation skills
• Fluent with CRM & marketing tools (e.g., HubSpot/Zoho, badge scanners, QR/landing pages, spreadsheets/dashboards)
• Excellent project management; calm under pressure; strong communication with executives, sales, and partners
• Ability to lift/carry event materials and be on your feet during builds; availability for early call times and occasional travel
  
  

Nice to Have

• Experience in B2B tech/cybersecurity or hardware/software demos
• ABM/event-led demand gen background; partner marketing experience
• Basic design skills (PowerPoint, Canva/Adobe) for fast turn collateral
  
  

KPIs (sample targets)

• Meetings booked per event: 30-60 (mix of net-new + existing accounts)
• Qualified leads: 150-300; Opportunity rate: 10-20%
• CPL: within target band; ROI: positive within 90-120 days on average for sourced pipeline
• Follow-up SLA: 100% of qualified leads touched within 48 hours; sequences live within 72 hours
• Budget variance: ≤ ±5%
  
  

Interview Process / Practical Task

• Case study: Build a mini-plan for an upcoming event (budget, timeline, staffing, booth layout, pre/post plays, and ROI model)
• Logistics scenario: Outline an overseas shipment + risk mitigation checklist
  
  

How To Apply

• Send your resume/portfolio and a brief note on the largest event you owned, its pipeline impact, and one play you'd replicate here
• Include links to any run-of-show docs or dashboards you're proud of
  
  

Benefits

• Passionate , Energetic and Innovative work culture
• Opportunities for growth and development
• Positive work environment
• Employee recognition and rewards