Education Maketing Consultant

SIHAI INTERNATIONAL EDUCATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An international education provider in Singapore is seeking a Social Media and Promotions Specialist. This role involves managing social media accounts, developing promotional events, and achieving performance targets. Candidates should have expertise in social media management and event planning, alongside strong analytical skills. The position focuses on enhancing brand exposure through strategic online and offline initiatives. Join us in driving engagement and expanding our customer base.

Qualifications

• Experience in managing social media accounts and creating engaging content.
• Ability to plan and execute promotional events effectively.
• Strong analytical skills to assess market trends and customer needs.

Responsibilities

• Manage daily operations of social media accounts and engage with users.
• Develop and execute offline promotion plans based on market needs.
• Achieve monthly performance targets set by the company.
• Organize and maintain customer information for conversion rate improvement.
• Collect and analyze market information to inform marketing strategies.

Skills

Social media management

Event planning

Market analysis

Customer relationship management

Job description

• Social Media Operation: Responsible for the daily operation of official social media accounts (such as Facebook, Instagram, LinkedIn, WeChat Official Account, Xiaohongshu, etc.), including content planning, editing, publishing, and interaction. Increase follower activity and brand exposure through high‑quality content, and timely respond to user comments and inquiries to maintain a good brand image.
• Offline Promotion Planning and Execution: Develop targeted offline promotion plans according to market demand and business objectives, including but not limited to roadshows, community activities, school cooperation events, and exhibition participation. Responsible for the full‑process execution of activities, such as venue arrangement, staff deployment, on‑site management, and effect summary. Collect valid customer information through offline interactions to expand the customer resource pool.
• Performance Target Achievement: Undertake and complete the monthly performance indicators set by the company, including customer acquisition volume, consultation conversion rate, and sales revenue (if applicable). Formulate personal performance improvement plans, analyze the causes of performance gaps, and adjust marketing strategies in a timely manner to ensure the steady achievement of targets.
• Customer Information Management: Sort out and organize the collected customer information, establish and update customer files, and conduct follow‑up visits to potential customers in a timely manner to improve the conversion rate. Cooperate with the sales team to share customer information and marketing insights to form a joint force for business development.
• Market Information Collection and Analysis: Pay close attention to industry trends, competitor marketing strategies, and customer needs. Collect and analyze market feedback from online and offline channels, and provide suggestions for optimizing marketing plans and product services.