E commerce Team Lead

ERGOWORKS LIFESTYLE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading e-commerce firm in Singapore is seeking an E-Commerce Team Lead to drive its e-commerce strategy and boost online sales. The ideal candidate will lead a high-performing team, optimize customer experiences across platforms, and manage digital marketing efforts. Responsibilities include developing comprehensive strategies, monitoring key performance metrics, and collaborating with marketing, IT, and logistics teams. A Bachelor's degree in a relevant field and at least 3 years of e-commerce experience are required, along with excellent leadership and communication skills.

Qualifications

• Minimum of 3 years of e-commerce experience.
• At least 2 years in a leadership role within retail or consumer goods.
• Strong understanding of UX/UI principles.

Responsibilities

• Develop and execute e-commerce strategy aligned with business objectives.
• Oversee the optimization of e-commerce platforms for customer experience.
• Lead omni-channel marketing strategies to drive traffic and conversions.
• Ensure efficient order fulfilment and inventory management.
• Build, lead, and mentor a high-performing e-commerce team.
• Monitor key performance metrics and refine strategies accordingly.

Skills

E-commerce platform knowledge (e.g., Shopify)

Digital marketing proficiency

Analytical mindset

Leadership abilities

Project management skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, E-Commerce, or a related field

Tools

Google Analytics

Job description

E-COMMERCE TEAM LEAD

Job Summary:

E-Commerce Team Lead will lead the e-commerce strategy, operations, and growth initiativesfor Ergoworks in the retail sector. This role is responsible for driving online sales growth, enhancing customer experience, and optimizing digital marketing performance. The Head of E-Commerce will oversee all e-commerce operations, develop an omnichannel approach, and collaborate with key departments such asmarketing, sales, IT, and customer service to achieve business objectives.

Key Responsibilities:

1. E-Commerce Strategy and Vision

• Develop and execute a comprehensive e-commerce strategy aligned with the company’s overall business objectives.
• Analyse market trends, customer insights, and competitor activity to identify new opportunities and ensure the company stays at the forefront of e-commerce innovation.
• Set and achieve online sales goals, margin targets, and other KPIs.

2. Platform Management and Optimization

• Oversee the development, optimization, and maintenance of the e-commerce platforms (website & omni-channels) to ensure a seamless and user-friendly customer experience.
• Lead UX/UI improvements, site performance, and customer journey optimizations.
• Collaborate with the IT and product teams to manage website development, troubleshooting, and new feature launches.

3. Digital Marketing and Traffic Generation

• Lead omni-channels marketing strategies.
• Partner with the marketing team to create and execute campaigns that drive traffic, increase conversion rates, and maximize customer retention.
• Monitor and analyse sales promotion metrics, optimizing sales campaign funnel to achieve revenue targets.

4. Customer Experience and Loyalty

• Drive customer satisfaction and enhance the online shopping experience by implementing best-in-class e-commerce practices.
• Develop personalized marketing strategies to boost customer retention, repeat purchases, and lifetime value.
• Work closely with the customer service team to ensure prompt and efficient handling of online customer queries, complaints, and returns.

5. Operations and Fulfillment

• Oversee e-commerce operations, including order fulfilment, inventory management, logistics, and distribution.
• Collaborate with supply chain and logistics team to ensure a streamlined and cost-effective fulfilment process.
• Implement strategies to reduce operational costs, improve fulfilment efficiency, and maintain optimal inventory levels.

6. Team Leadership and Development

• Build, lead, and mentor a high-performing e-commerce team, fostering a culture of innovation, accountability, and continuous improvement.
• Set clear objectives, provide regular feedback, and drive team performance to achieve strategic goals.
• Promote collaboration across departments to ensure an integrated omnichannel approach.

7. Analytics and Reporting

• Monitor and analyse key performance metrics, including online store traffic, conversion rates, and average order value.
• Generate reports and insights to inform decision-making and demonstrate ROI on e-commerce initiatives.
• Use data-driven insights to refine strategies and optimize performance continuously.

Qualifications:

Education:Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
Experience:Minimum of 3 years of e-commerce experience, with at least 2 years in a leadership role within the retail or consumer goods industry.

Skills:

Strong knowledge of e-commerce platforms (e.g., Shopify, omni-channels).
Proficiency in digital marketing tactics, analytics tools (e.g., Google Analytics), and A/B testing methodologies.
Familiarity with UX/UI principles, customer experience optimization, and online merchandising.
Solid understanding of supply chain, inventory, and order fulfilment processes in an e-commerce context.
Excellent leadership, strategic planning, and project management abilities.
Analytical mindset with the ability to interpret data and drive actionable insights.
Strong communication and interpersonal skill.