An exciting E-commerce & Marketing Executive role for European dairy company based in Singapore. This is a rolefor an individual who is proactive, independent and with entrepreneurial spirit to grow with the company.
Key Account Management
1. E-commerce Accounts & Marketplaces Managements
- Manage e-commerce accounts and marketplaces (e.g., RedMart, Amazon,PandaMart, Shopee Mall, LazMall, etc.)
- Maintain and strengthen business relationships with existing accountsand customers.
- Develop new business opportunities and onboard new accounts andcustomers.
- Ensure all product information is accurate and up to date, includingpricing, images, descriptions, and SEO keywords.
- Coordinate with buyers to upload new products, update product details,and remove discontinued items.
- Monitor product visibility, ranking, and listing health, troubleshootand resdany listing-related issues promptly.
2. Order Management & Operations
- Oversee daily order processing, fulfillment, and shipment tracking.
- Coordinate closely with warehouse and logistics teams to ensure timely dispatch anddelivery.
- Issue invoices and manage return, refund, and exchange processes (applicable forShopee and LazMall).
- Maintain smooth coordination between sales, logistics, and customer support to ensureefficient operations.
3. Inventory & Stock Control
- Monitor inventory levels to avoid stock-outs and overstock situations and provideregular updates to the buyer.
- Work with procurement, warehouse, buyer for stock planning and replenishment.
- Analyze product performance and manage slow-moving or ageing inventory.
4. Digital Marketing & Sales Growth
- Drive sales margin performance, meet and exceed targets related to revenue growth, profit margins.
- Assist in planning and executing marketing campaigns, promotions, and seasonal sales.
- Monitor advertising performance (Google Ads, Amazon Ads, etc.).
- Conduct ATL & BTL campaigns planned by Brand Principal & Trade Marketing
- Optimize content, product pages, and category pages for conversions.
- Implement strategies to increase traffic, conversion rate, and revenue.
5. Pricing & Competitor Analysis
- Perform market and competitor analysis for pricing, promotions, andproduct trends.
- Recommend pricing strategies to maintain competitiveness and profitability.
- Conduct store visits / walks with Brand Principal & Trade Marketing to understand the everchanging retail landscape to maintain competitive edge
- Comfortable to travel abroad for trade shows / conferences
6. Customer Experience & Support
- Respond to customer inquiries on marketplaces (Shopee & Lazmall).
- Resolve customer issues related to orders, product information, and returns.
- Monitor reviews and ratings, take corrective actions to improve brandreputation.
7. Reporting & Performance Analytics
- Prepare daily/weekly/monthly sales performance and KPI reports.
- Track key metrics: sales, traffic, conversion, AOV, ROI, marketplace ratings, etc.
- Provide insights and recommendations for continuous improvement.
8. Coordination & Cross-Functional Collaboration
- Work closely with marketing, logistics, finance, procurement & brand principal.
- Coordinate with external partners like marketplace account managers and digital agencies.
9. Compliance & Policy Adherence
- Ensure compliance with marketplace policies and service level agreements.
- Stay updated on e-commerce industry best practices and platform rule changes.
10. Any other ad hoc duties assigned