E-Commerce & Marketing Assistant Manager

Wine Portal Holding Pte. Ltd.; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading wine retailer in Singapore is seeking a passionate E-Commerce & Marketing professional to enhance Grand Cru's online wine shop. Responsibilities include managing online sales channels, executing creative marketing campaigns, and ensuring brand consistency. The ideal candidate has at least 4 years of experience in e-commerce or marketing, strong analytical and creative skills, and a passion for wine and lifestyle brands.

Qualifications

• At least 4 years of experience in e-commerce and/or marketing.
• Strong analytical skills and familiarity with performance marketing metrics.
• Creative flair with an eye for branding, copywriting, and digital storytelling.

Responsibilities

• Oversee day-to-day operations of the Grand Cru online shop.
• Manage performance across all online sales channels.
• Develop and execute marketing campaigns for Grand Cru and Vivino.

Skills

E-commerce management

Marketing campaign execution

Data analysis

Content creation

Brand engagement

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Shopify

Google Analytics

Meta Ads

Email marketing tools

Job description

We’re looking for a passionate and data-drivenE-Commerce & Marketing professionalto take charge ofGrand Cru’s online wine shopand overseemarketing efforts for both Grand Cru and Vivino Wine Shop. You’ll manage online sales channels, drive customer acquisition and retention, and execute creative marketing campaigns that bring our wine stories to life.

Key Responsibilities

E-Commerce Management

Oversee day-to-day operations of theGrand Cru online shop, ensuring optimal product listings, pricing, and stock accuracy.

Manage performance across allonline sales channels (Shopify, Vivino app, marketplaces, etc.) to drive sales and conversion.

Analyse traffic, conversion, and basket data to identify trends and opportunities for growth.

Coordinate promotions, new product launches, and online campaigns with the retail and warehouse teams.

Marketing & Communications

Develop and executemarketing campaigns (social media, email, paid ads, SEO) for Grand Cru and Vivino.

Plan themarketing calendar, including seasonal promotions, collaborations, and events.

Manage creative content — product photos, videos, newsletters, and social media assets.

Work with partners, media, and influencers to enhance brand visibility.

Create reports and insights on campaign ROI and engagement metrics.

Brand & Community Engagement

Ensure brand consistency across all customer touchpoints and communication channels.

Engage the Vivino and Grand Cru communities through content, loyalty initiatives, and partnerships.

Supportevent marketing, including masterclasses, collaborations, and seasonal campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• At least4 years of experience in e-commerce and/or marketing (F&B, retail, or lifestyle brands preferred).
• Strong knowledge ofShopify, Google Analytics, Meta Ads, and email marketing tools.
• Creative flair with an eye for branding, copywriting, and digital storytelling.
• Strong analytical skills and familiarity with performance marketing metrics.
• Passion forwine and lifestyle brands is a big plus.