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A dynamic retail company in Singapore is seeking an E-Commerce Executive/Manager to lead its online business across major platforms such as Shopee and Lazada. The role involves overseeing P&L performance, driving sales growth through campaigns, and managing relationships with marketplace Key Account Managers. Candidates should possess hands-on experience with e-commerce marketplaces, strong analytical skills, and excellent negotiation capabilities. This is an opportunity to shape e-commerce strategy and drive impactful results.
We are a dynamic team with a growing presence across both online and offline retail channels. We are seeking an experienced and results-driven E-Commerce Executive / Manager to lead and expand our online business across major platforms including Shopee, Lazada, Amazon, TikTok Shop, and iShopChangi.
In this role, you will oversee the full P&L performance of these channels, driving sales growth through effective campaign execution, strategic account management, and data-backed decision‑making. You will be responsible for achieving business targets while ensuring profitable and sustainable partnerships across all e‑commerce platforms.
Manage and grow brand stores across Shopee, Lazada, Amazon, TikTok Shop, and iShopChangi with a focus on sales performance, visibility, and profitability.
Oversee the full operational setup, monitoring, and optimization of campaigns, listings, and product content across all platforms.
Ensure seamless end-to-end integration of e-commerce operations, including marketing, fulfillment, and customer service processes.
Plan, execute, and evaluate monthly campaigns and promotional activities such as vouchers, bundles, lucky draws, and GWP mechanics.
Coordinate inter-platform campaigns (e.g. banner ads, shocking sales, keyword ads) to maximize reach and conversion.
Lead product launches and promotional initiatives in collaboration with internal and external stakeholders.
Negotiate and maintain strong relationships with marketplace Key Account Managers (KAMs) to secure visibility, deals, and co-marketing opportunities.
Coordinate with cross-functional teams to ensure timely execution and stock readiness.
Conduct regular market research, trend analysis, and competitive benchmarking to identify growth opportunities.
Perform data analysis to generate actionable insights that drive commercial decisions and campaign optimization.
Track key KPIs (sales, conversion rate, traffic, ROI) and provide timely performance reports and post-campaign reviews to management.
Plan and implement Meta & TikTok ads
Contribute to ad-hoc projects and initiatives that support business growth and operational improvement.
Must-Haves:
Hands-on experience managing e-commerce marketplaces, with a proven track record on at least two of these platforms: Shopee, Lazada, Amazon, or TikTok Shop.
Demonstrable experience in managing a P&L, driving sales growth, and achieving business targets.
Strong proficiency in using platform analytics and MS Excel (Pivot Tables, VLOOKUPs) to analyse data and generate reports.
Experience in planning and executing successful e-commerce campaigns and promotions.
Excellent negotiation and communication skills, with experience dealing with marketplace KAMs.
A proactive, results-oriented mindset with the ability to manage multiple projects in a fast-paced environment.