Director of Sales Strategy, Programming and Performance MEAPAC

Accor Asia Corporate Offices; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading hospitality firm is seeking a dynamic Director of Sales Strategy, Programming and Performance MEAPAC based in Singapore. In this pivotal role, you will shape and implement strategies driving regional sales performance across Middle East, Africa & Asia Pacific. Required qualifications include a university degree, 15 years of experience in sales strategy, strong leadership capabilities, and excellent analytical skills. Join us for impactful projects and growth opportunities in a multicultural environment.

Benefits

Opportunities for growth

Dynamic multicultural environment

Impactful projects

Qualifications

• 15 years of experience in a similar leadership role preferred.
• Proven experience in sales strategy and program management in hospitality.
• Strong leadership skills to influence diverse teams.
• Exceptional analytical skills focused on measurable results.
• Ability to thrive in fast-paced, evolving environments.

Responsibilities

• Shape and translate global sales strategy into actionable execution.
• Accelerate top-line performance through sales program optimization.
• Champion modernization of sales methodologies and processes.
• Oversee the creation of a world-class sales ecosystem.
• Strengthen CRM effectiveness and improve data transparency.

Skills

Sales strategy formulation

Performance optimization

Leadership

Analytical skills

Collaboration

Education

University Degree

Job description

Company Description

Join the Accor Group, an ecosystem of over 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries.

As one of our 5,000+ Corporate Heartists®, come pursue your passion to the vibrant rhythm of the hospitality industry.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist®, and let your heart guide you into a world where life pulses with passion.

Job Description

We are seeking a dynamic, strategic, and commercially minded leader to join us as Director of Sales Strategy, Programming and Performance MEAPAC. This newly created role is central to converting our global sales ambition into measurable hotel-level impact across the Middle East, Africa & Asia Pacific. Reporting directly to the SVP Sales, MEAPAC, this role will either be based in Singapore, Dubai or Bangkok, will drive the evolution of our B2B sales and loyalty programs while shaping the sales performance for the region.

• Strategic Sales Programming - Shape, align, and translate global commercial strategy into actionable regional and hotel execution. Deliver structured insights and recommendations to senior leadership, influencing global decision‑making and strengthening strategic clarity across the sales community.
• Revenue Impact - Accelerate top‑line performance by leading and optimizing Accor’s B2B Sales Programs. Drive hotel adoption, execution quality and commercial contribution through robust program management and performance oversight.
• Commercial Transformation & Innovation - Champion the modernization of sales methodologies by identifying opportunities in customer engagement, sales efficiency and operational processes. Lead transformation initiatives that elevate commercial capability and acumen across the region.
• Sales Enablement, Capability Building & Excellence - Oversee the creation and continuous improvement of a world‑class sales ecosystem. Equip teams with the insights, skills and resources required for consistent high‑performance.
• Systems, Processes & CRM Effectiveness - Strengthen CRM excellence through enhanced pipeline discipline, reporting accuracy and forecasting rigor. Improve data transparency, productivity and consistency across sales segments through refined processes and continuous operational optimization.

Qualifications

• University Degree and/or 15 years’ experience is preferred in a similar role.
• Proven experience in sales strategy, program management and performance optimization within the hospitality or travel industry.
• Strong leadership skills with the ability to influence and collaborate across diverse teams and geographies.
• Exceptional analytical and problem‑solving capabilities, with a focus on driving measurable results.
• Ability to thrive in a fast‑paced, evolving environment and manage multiple priorities effectively.
• This role will be based in Singapore, Dubai or Bangkok.
• A high level of English proficiency is required for the role.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why Join Us?

• Be part of a global hospitality leader committed to innovation and excellence.
• Drive impactful projects that shape customer experiences.
• Work in a dynamic, multicultural environment with opportunities for growth.