Director of Global Brand & Marketing Strategy (SEA)

Coach Operations Singapore; Singapore; On-site; SGD 85,000 - 120,000; Full time

Job summary

A global fashion brand in Singapore is seeking a Marketing Lead to develop and implement strategies tailored for the SEA market. The ideal candidate must have over 10 years of experience in branding and marketing, with proven expertise in building brand presence. You will work closely with cross-functional teams to ensure alignment with global marketing objectives. The role requires strong leadership, strategic thinking, and the ability to handle market analytics for optimal campaign performance.

Qualifications

• Bachelor in Business Admin, Marketing, or Communications; MBA is a plus.
• 10+ years of experience in branding, marketing, or related leadership roles.
• Proven experience in brand building.
• Ability to adapt to brand transformation.
• Strategic and consumer-centric mindset.
• Solid leadership skills.
• Knowledge of digital media planning & buying, retail marketing, and PR.
• Team player who fosters partnerships.
• Growth mindset, self-starter, and proactive.
• Deep understanding of brand management and consumer insights.

Responsibilities

• Support in developing brand vision and strategy for SEA.
• Manage channel and campaign allocation for marketing targets.
• Lead SEA marketing calendar planning within the See-Think-Do-Care framework.
• Act as primary contact for global marketing communications.
• Oversee campaign performance and brand health tracking.
• Brief creative team on content development needs.
• Ensure seamless implementation across marketing and eCommerce touchpoints.
• Manage holistic media strategy and planning.
• Collaborate effectively with media agency partners.

Job description

A global fashion brand in Singapore is seeking a Marketing Lead to develop and implement strategies tailored for the SEA market. The ideal candidate must have over 10 years of experience in branding and marketing, with proven expertise in building brand presence. You will work closely with cross-functional teams to ensure alignment with global marketing objectives. The role requires strong leadership, strategic thinking, and the ability to handle market analytics for optimal campaign performance.