Digital Marketing Strategist

RUNHENG AUTOMATION CENTRAL KITCHEN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading central kitchen solutions provider in Singapore is looking for a Digital Marketing Strategist to enhance its brand presence and support digital marketing initiatives. This role involves planning and executing campaigns, managing online platforms, and improving online visibility. A Bachelor's degree in Marketing or related fields, along with strong digital marketing fundamentals and communication skills, is essential. Candidates with B2B marketing experience, especially in food-related industries, will have an advantage.

Qualifications

• Bachelor’s degree or above in Marketing, Digital Marketing, Communications, Business or related fields.
• Strong understanding of digital marketing fundamentals.
• Ability to analyse basic digital performance metrics.

Responsibilities

• Plan and execute digital marketing campaigns across online platforms.
• Manage and optimise company website and social media.
• Monitor digital campaign performance and prepare reports.

Skills

Digital marketing fundamentals

Communication skills

Organizational skills

Education

Bachelor’s degree in Marketing or related fields

Tools

Social media platforms

Content management tools

Job description

Job Description

We are looking for a Digital Marketing Strategist to support the company’s digital marketing initiatives and brand presence for our central kitchen and food production solutions.

The role focuses on planning and executing digital marketing activities, improving online visibility, and supporting businessgrowth through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across online platforms
• Manage and optimise company website, social media and digital content
• Support brand positioning and online communication for central kitchen and food-related solutions
• Assist in developing marketing strategies to reach B2B customers, partners and distributors
• Monitor digital campaign performance and prepare basic reports and insights
• Coordinate marketing materials to ensure consistency with brand guidelines
• Support lead generation and online customer engagement activities

Requirements

• Bachelor’s degree or above in Marketing, Digital Marketing, Communications, Business or related fields
• Strong understanding of digital marketing fundamentals
• Familiarity with social media platforms, content management and online marketing tools
• Ability to analyse basic digital performance metrics
• Good communication and organisational skills
• Ability to work independently and manage multiple tasks

Preferred / Advantageous

• Experience or exposure to B2B marketing, F&B or food-related industries
• Knowledge of digital marketing trends and content planning
• Ability to support structured content and online engagement
• Exposure to regional or overseas markets is an advantage