Digital Marketing & LinkedIn Specialist

JEFFERY ADVENTURE PTE. LTD.; Singapore; On-site; SGD 40,000 - 50,000; Full time

Job summary

A dynamic marketing firm in Singapore is looking for a Digital Marketing Specialist to develop and execute LinkedIn marketing strategies for higher education clients. The ideal candidate will have 2–3 years of experience in digital marketing, expertise in LinkedIn Ads, and outstanding English writing skills. This role includes managing LinkedIn Ads campaigns, updating the company website, and collaborating with cross-border teams.

Qualifications

• 2–3 years of experience in digital marketing or social media management.
• Proven expertise in LinkedIn Ads and B2B campaigns.
• Outstanding English writing and communication skills.

Responsibilities

• Develop and execute LinkedIn marketing strategies for clients.
• Create and manage LinkedIn Ads campaigns.
• Manage and update the company website with SEO-optimized content.

Skills

LinkedIn marketing

Content writing

SEO

Google Analytics

Social media management

Tools

WordPress

Job description

Key Responsibilities

• Develop and execute LinkedIn marketing strategies for higher education and training clients.
• Create and manage LinkedIn Ads campaigns — including Sponsored Content, Message Ads, and Lead Gen Forms.
• Manage and update the company website with SEO-optimized content and analytics tracking.
• Write, edit, and proofread exceptional English content — from posts to long-form articles.
• Plan and maintain content calendars for LinkedIn and other digital platforms.
• Track campaign performance, prepare reports, and recommend improvements.

Collaborate with cross-border teams to align branding and messaging.

Requirements

• 2–3 years of experience in digital marketing or social media management.
• Proven expertise in LinkedIn Ads, B2B campaigns, and education marketing.
• Outstanding English writing and communication skills — creative, accurate, and professional.
• Strong understanding of SEO, Google Analytics, and content performance metrics.
• Familiar with WordPress or similar CMS.
• Mandarin proficiency is a bonus for regional collaboration.
• Self-motivated, detail-oriented, and able to work independently.