Digital Marketing Executive/Senior Executive

Mind Kinesis Investments Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

A leading educational company in finance based in Singapore is seeking a Digital Marketing Specialist. In this role, you will plan and execute campaigns across multiple platforms, optimize sales funnels, and manage customer interactions to drive measurable results. Ideal candidates should have 3-5 years of experience in digital marketing, strong communication skills, and familiarity with various marketing tools. This position offers an exciting environment with opportunities for personal and professional growth.

Benefits

Potential for performance bonuses

Team events and activities

Learning directly from the founder

Qualifications

• 3 to 5 years of hands-on experience in digital marketing and sales funnel management.
• Proven track record of results.
• Meticulous with administrative and reporting skills.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Build and optimize end-to-end sales funnels.
• Monitor customer acquisition budget and performance closely.
• Collaborate with marketing, content, and creative teams.
• Analyze marketing analytics to improve conversion outcomes.

Skills

Digital marketing experience

Strong written communication

Administrative skills

Familiarity with marketing tools

Online membership acquisition

Tools

Aweber

Facebook Ads Manager

Google Ads

Google Tag Manager

AI-powered marketing tools

Job description

WHAT WE DO AT VALUE INVESTING ACADEMY

A 5-Room resale HDB flat can cost more than S$1 million nowadays.

Our official retirement age has been increasing as we live longer.

Costs of living have also increased significantly over the years.

So what should most people do?

Work harder, and longer?

We recognised the challenges faced by everyone residing in Singapore and our Vision at Value Investing Academy (ViA) is to “Support Anyone to Invest at their Fingertips!” so that they can improve their financial well being through value investing which was founded more than 100 years ago by the late Prof Benjamin Graham at Columbia Business School.

Our mission is “We Care to Make You a Better Investor”.

Through our community with thousands of members in Asia and learning platforms, we have so far trained at least 50,000 people in Asia. Countries and cities that we have impacted include Malaysia (Kuching, Kuala Lumpur, Penang), Thailand (Bangkok), Cambodia (Phnom Penh), Vietnam (Ho Chi Min City), Hong Kong, Japan (Tokyo) and of course our own home, Singapore.

WHY JOIN US

• 1. We are the leading Value Investing Educational training company that runs the largest Value Investing Programme in Singapore and Asia. You will have a chance to be the pioneer in spearheading new strategies.
• 2. We are result oriented and we believe in compensation that correlates with results. Our Top Performers in FY 2024 received a total of 8 months bonus. You are the limit!
• 3. We give you the space to do crazy things as long as it works. We are unlike MNCs or big companies. We grow by breaking the rules. We constantly challenge ourselves to scale new heights by doing new things. If you dislike red tape, this is the place.
• 4. You will get a chance to meet very successful people in the speaking industry. Our past Keynote Speakers include Mary Buffett, the Internationally Acclaimed Author and Speaker of How Billionaire Warren Buffett invests, Lauren Templeton, etc.
• 5. Regular lunches, Movie Shows, Popcorns, Makan, etc! We do these regularly after every project! The best part is we do ALL these Fun things during office hours!
• 6. Office politics is a dirty phrase, and we eliminate any politics and bureaucracy
• 7. We constantly DO New Things. If you dislike routines and wanted to learn New Things, you will get a chance.
• 8. Most importantly, you will learn from the Founder, Cayden Chang, himself.

WHO WE ARE LOOKING FOR

• 1) 3 to 5 years of hands-on experience in digital marketing and sales funnel management, with a proven track record of results.
• 2) Strong written communication skills, with hands-on experience crafting effective email copy that drives engagement and results.
• 3) Meticulous with the ability to handle administrative and reporting efficiently and collaborate effectively across teams.
• 4) Familiarity with tools such as Aweber, Facebook Ads Manager, Google Ads, Google Tag Manager, and AI-powered marketing tools is a plus.
• 5) Experience acquiring online memberships or subscriptions is a strong advantage.

WHAT YOU DO

• 1) Plan and execute digital marketing campaigns across Google, YouTube, TikTok, Facebook, and other relevant channels to drive real, measurable results.
• 2) Build and optimize end-to-end sales funnels, including landing pages, ad copy, email sequences, and remarketing campaigns for both new and existing customers.
• 3) Own the customer acquisition budget, monitor performance closely, and ensure KPIs and ROI targets are met.
• 4) Collaborate closely with in-house and external marketing, content, and creative teams to support business growth goals.
• 5) Set up, manage, and analyze marketing analytics to track performance, identify trends, and improve conversion outcomes.

TO APPLY, YOU NEED TO DO THE FOLLOWING

• 1) Provide cover letter why we should meet you.
• 2) Email résumé to [e-mail]

NOTE: Please note that we don't read off-the-shelve résumé.