Digital Marketing Executive (APAC / Manufacturing / MNC)

EA RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A recruitment agency is seeking a digital marketing professional with a strong focus on SEO Management. The successful candidate will conduct keyword research, manage SEM campaigns, and support website optimization. Requirements include a Bachelor's degree and 1-3 years of relevant digital marketing experience. This position is based in Singapore, offering variable bonuses and excellent welfare benefits.

Benefits

Variable Bonuses

Excellent Welfare & Benefits

Company transport provided

Qualifications

• 1 - 3 years of experience in digital marketing with a strong focus on SEO and SEM.
• Hands-on experience with analytics and advertising tools is advantageous.

Responsibilities

• Conduct keyword research and optimize site content.
• Manage SEM campaigns across various platforms.
• Support website updates and maintain content optimization.
• Track and report on key digital marketing metrics.

Skills

Keyword Research

On-page SEO Optimization

Technical SEO Audits

Analytics Tools Usage

Campaign Management

Content Optimization

Education

Bachelor's Degree in Marketing, Business, Communications

Tools

Econda Analytics

Google Search Console

Google Ads

Microsoft Bing

Baidu

Naver

Yahoo! Japan

Job description

• Well Established MNC Company (Cable & Connection Tech)

• Company located at Tuas

• Working Hours: Monday - Friday: 8.30am - 5.30pm

• Company transport provided at various MRT locations

• Variable Bonuses + Excellent Welfare & Benefits

Job Scope

SEO Management

• Conduct keyword research to identify new opportunities and optimize existing content for relevant search terms in APAC markets.
• Perform on-page SEO optimization, including meta descriptions, title tags, header tags, and content optimization.
• Assist with technical SEO audits and work with web development teams to implement recommendations (e.g., site speed, sitemaps, robots.txt).
• Monitor and report on SEO performance using tools like Econda Analytics and Google Search Console.
• Continuously research and keep up-to-date with the latest AI trends and their impact on SEO, including AI Overviews, generative AI in search, and answer engine optimization (AEO).
• Stay up-to-date with general SEO trends, algorithm changes, and best practices.

SEM Campaign Management

• Assist in the planning of paid search campaigns on platforms like Google Ads, Microsoft Bing, and Baidu/Naver/Yahoo! Japan (depending on markets).
• Work closely with and manage local country agencies responsible for the execution and optimization of these paid search campaigns.
• Provide guidance and support to agencies on keyword research, ad copy development, and targeting strategies.
• Monitor agency performance, analyze campaign data, and provide recommendations for bid adjustments, budget allocation, and overall strategy improvements.

Content & Website Support

• Support website updates and ensure content is optimized for search engines.
• Assist in maintaining website health and user experience.

Reporting & Analysis

• Track, analyze, and report on key digital marketing metrics, including orders, revenue, and Return on Ad Spend (ROAS), across various platforms.
• Provide insights and recommendations for optimizing digital marketing performance.

Regional & Global Collaboration

• Work closely with regional and local marketing teams to ensure digital strategies align with overall business objectives.
• Collaborate with and report to the Global In-Charge of SEO/SEM to align on global strategies, share best practices, and contribute to international initiatives, particularly regarding AI's influence on search.
• Support digital marketing initiatives for specific APAC countries.

Requirement

• Bachelor's Degree in Marketing, Business, Communications, or relevant disciplines
• 1 - 3 years of experience in digital marketing with a strong focus on SEO and SEM
• Hands-on experience with Econda Analytics, Google Search Console, Google Ads, Microsoft Bing, Baidu, Naver, and Yahoo! Japan is advantageous

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume:

• Work experiences and job responsibilities
• Current and Expected salary
• Reason for leaving
• Date of availability
• Education background

We regret that only shortlisted candidates will be contacted.

KHOO SOT MEI (R21102604)

EA Recruitment Pte Ltd

EA License No: 21C0492