Digital Marketing Executive

SINGAPORE SUPER HI DINING PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading media analysis firm in Singapore seeks a Media Monitoring Specialist to track, analyze, and report on media presence across various channels. Candidates should possess a degree in a relevant field, with strong interest in current affairs and proficiency in both English and Mandarin to collaborate effectively with the Mainland China office. This role demands the ability to work under pressure and contribute insightful reports for strategic decisions.

Qualifications

• Degree in a relevant field such as Journalism or Marketing.
• Ability to work under pressure and handle real-time monitoring.
• Proficiency in Mandarin and English for collaborating with colleagues.

Responsibilities

• Monitor various media channels for relevant mentions.
• Evaluate media coverage to determine sentiment and tone.
• Compile reports on media findings and offer actionable insights.
• Collaborate with PR and marketing teams for alignment.

Skills

Media monitoring

Content analysis

Reporting

Crisis management

Team collaboration

Bilingual in English and Mandarin

Education

Degree in Journalism/Mass Communication/Marketing/Business Administration/Data

Job description

1. Media Tracking and Monitoring

• Monitor various media channels, including print, online, broadcast, and social media, for relevant mentions of the organisation, competitors, industry trends, or key topics.
• Use media monitoring tools and software to gather data and automate alerts for news coverage.

2. Content Analysis

• Evaluate media coverage to determine sentiment (positive, negative, neutral), tone, and relevance.
• Assess the impact of media mentions on brand reputation or public perception.

3. Reporting and Insights

• Compile detailed reports and dashboards that summarise media findings, often presented as metrics like media reach, audience impressions, share of voice, or sentiment analysis.
• Offer actionable insights based on media analysis to support strategic decision-making.

4. Team Collaboration

• Work closely with PR, marketing, or communications teams to align monitoring activities with organisational goals.
• Provide insights to help shape communication strategies, campaigns, or crisis management responses.

5. Crisis Monitoring

• Monitor for potential reputational risks, crises, or negative coverage that may require immediate attention.
• Provide real-time updates and assessments during crises to support decision-making.

6. Competitor and Industry Analysis

• Track competitor media presence and compare it against the organisation’s media performance.
• Stay updated on industry trends, policy changes, or public sentiment that may affect the organisation.

Other research analyses or tasks assigned by the superior

Required Qualifications:

• Degree in a relevant field (Journalism/Mass Communication/Marketing/Business Administration/Data)
• Interest in current affairs, media, and public relations.
• Ability to work under pressure and handle real-time monitoring.
• Team player with a proactive approach to work.
• This role is required to handle enquiries and collaborate with Chinese-speaking colleagues in our Mainland China office. Proficiency in speaking/writing in English and Mandarin is an essential skill.