Digital Marketing Analyst

Kepler Group; Singapore; Hybrid; SGD 45,000 - 60,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Digital Marketing Analyst in Singapore. You will oversee campaign execution for global brands, requiring attention to detail and strong data analysis skills. As part of a collaborative team, you'll report on campaign performance and work closely with clients to optimize their digital presence. Ideal candidates are recent graduates or have up to one year of experience in digital marketing. The role offers hybrid working arrangements, annual leave, and wellness benefits.

Benefits

20-25 days annual leave

Option to purchase holiday

Company pension contributions

Monthly Wellness Allowance

Enhanced parental leave policies

Remote working budget

Qualifications

• Fluent in English and ideally another APAC-relevant language.
• Able to articulate complex ideas simply.
• Curious and enjoy solving problems.

Responsibilities

• Oversee clients' digital advertising campaigns.
• Manage campaign setup and optimizations.
• Compile weekly reports on campaign actions.

Skills

Data analysis

Communication

Problem-solving

Teamwork

Digital marketing knowledge

Education

Relevant degree or up to 1 year’s experience in digital marketing

Tools

Google Ads

Facebook Ads

Amazon advertising products

Job description

Kepler helps brands transform their businesses to succeed in the future of digital marketing. We launch campaigns designed so that every message and ad delivered help create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
• We’re growing . For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We’re fun . You’ll work with and learn from the smartest people in the industry and have a blast doing it.

Overview

The Activation team is the main interface between our clients and the rest of Kepler’s business. We are not only responsible for building great relationships with our clients and delivering award-winning digital campaigns, we are also accountable for the growth and development of our clients’ businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.

We are currently looking for a Digital Marketing Analyst to join the team and become an integral part of our business.

Role overview

As a DMA, you will be a member of an experienced team who are responsible for the success of our clients’ campaigns. You’ll be given comprehensive training, the chance to work with some high profile global brands, and invaluable insight into the world of digital marketing. Day to day, DMAs are the team members who actually oversee our client’s campaigns, making sure we carry out the plans agreed, and with an eye to delivering concrete results. This requires attention to detail, a studious mindset and a willingness to get involved with complex problems quickly.

What’s next?

• Be a team player, learning from and supporting your account team colleagues to deliver success for our clients.
• Manage and own digital advertising campaigns; help plan them, own the set-up, and make key decisions about how to optimise them to produce the best possible performance.
• Put together a weekly report and summary of the actions you’ve taken, so the account team can share these with the client, explaining your choices and the impact on the campaign.
• Attend client calls and meetings, providing additional detail and background where needed.
• Be a point of contact for client teams on day-to-day campaign based requests.
• Learn a broad range of skills across multiple channels in the digital advertising ecosystem.
• Provide basic trafficking support as required.

This is what you’ll have done already

• You will be a recent graduate with a relevant degree or have up to 1 year’s experience in digital marketing.
• You are fluent in English and ideally another APAC‑relevant language (e.g., Mandarin, Japanese, Korean, Thai, Bahasa).
• You are curious, insightful and enjoy solving problems.
• Highly numerate and comfortable with data analysis.
• A team player, who can take direction, but also work alone when required.
• A confident communicator who can articulate complex ideas in a simple, accessible way.
• Prior knowledge or experience of Google, Facebook or Amazon advertising ecosystem products or technologies is a major bonus.
• 20 days annual leave, increasing to 23 days after 3 years. Option to purchase holiday – up to 25 days.
• Hybrid working office/at home including ‘Work from Anywhere’ (WFA) for up to 4 weeks per year.
• Flexible working with start and finish times between 8am–10am, and 4:30pm–6.30pm.
• Company pension contributions.
• Enhanced parental leave policies.
• Monthly Wellness Allowance.
• Annual tuition budgets for out of work study.
• Mobile phone, home broadband reimbursements.
• Working from home equipment budget.
• In‑office snacks and drinks.
• Regular paid socials, and social budgets.