Digital Manager (Paid Search)

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore seeks a skilled paid search professional to support the Media Director and lead Search channel strategies. The ideal candidate will have 4-6 years of media agency experience and demonstrate strong knowledge in digital media, particularly in driving revenue-focused KPIs with Google and Microsoft Ads. This role emphasizes client relations and collaboration within a global team, aiming to enhance campaign performance while ensuring client satisfaction.

Qualifications

• 4 - 6 years of experience in a media agency.
• Hands-on experience with various technology platforms in Paid Search.
• Experience in driving revenue-focused KPIs.

Responsibilities

• Support the Media Director in achieving high client satisfaction scores.
• Lead the Search channel strategy and support day-to-day account operations.
• Oversee complex Paid Search campaigns from setup to management.

Skills

Client relationship management

Digital media knowledge

Paid Search campaign management

Google Ads expertise

Microsoft Ads solutions

Tools

Adobe Media Optimizer/Adobe Advertising Cloud

Job description

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)


• Lead the Search channel strategy & support the team operations across the day to day running of the account with clients & agency partners.


• Be the main Search centre of excellence across internal and external teams.


• Oversee complex and large Paid Search campaigns, including but not limited to account setup, strategy development, organization, and management.


• Working closely with Google and Microsoft to define new innovations & enhance the vendor relationship.


• Drive lower funnel improvements WoW and QoQ aligning with client KPIs.


• Communicate and collaborate across APAC and global teams sharing best practices and case studies


• Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and SEO.


• Create test & learn roadmaps driving new innovations for Search monthly

Qualifications

• 4 - 6 years of experience in a media agency.


• Working within a large team & on global accounts is a plus conversant with digital media and able to think across the whole media mix, hands‑on experience with various technology platform and how Paid Search contributes to a full‑funnel consumer journey


• Comfortable in a client‑facing role, enjoys building relationships and working collaboratively


• Experience delivering Google and Microsoft Ads Solutions in Search, incl. Standard Shopping, Performance Max, etc.


• Experience in driving revenue focused KPIs is a must


• Experience working with Adobe Media Optimizer/Adobe Advertising Cloud is a plus.


• Willingness to become Certified in Adobe’s tech suite is essential