Digital Content Strategist

GRIT; Singapore; On-site; SGD 75,000 - 95,000; Full time

Job summary

A leading digital marketing firm in Singapore seeks a Digital Content Strategist to lead the creation and optimisation of impactful digital content. You will need full professional fluency in English and Mandarin, and at least 8 years of experience in content strategy within tech-driven environments. Responsibilities include landing page optimisation, SEO, and developing demand generation content. Ideal candidates will have proven success in driving demand and conversion through data-driven insights, with excellent storytelling abilities.

Qualifications

• 8+ years of experience in content strategy, marketing, or digital growth roles.
• Demonstrated success in building data-driven content strategies.
• Strong understanding of UX principles and SEO fundamentals.

Responsibilities

• Own the design and optimisation of landing pages for conversions.
• Lead keyword research and SEO audits for content direction.
• Develop integrated content programmes across multiple channels.
• Monitor KPIs to enhance content performance.
• Adapt messaging for diverse international audiences.
• Collaborate with cross-functional teams for cohesive storytelling.

Skills

Fluent English

Fluent Mandarin

Content strategy

Data-driven decision making

SEO principles

UX principles

Storytelling

Job description

This role leads the strategy, execution, and optimisation of high-impact digital content that drives awareness, demand, and conversion across priority markets. closely with marketing, product, and commercial teams, the Digital Content Strategist ensures content is insight-led, performance-driven, and locally relevant across APAC.

P.S: Full professional fluency in English and Mandarin, both written and spoken is required.

Key Responsibilities

1. Landing Page & Conversion Optimisation

• Own the design and optimisation of landing pages using UX best practices, ensuring clarity, accessibility, and mobile responsiveness.
• Run A/B and multivariate testing across messaging, CTAs, and layouts to improve conversion performance.
• Partner with design and web teams to deploy, test, and iterate content using internal CMS and marketing tools.

2. SEO & Content Visibility

• Lead keyword research, competitive analysis, and SEO audits to inform content direction.
• Implement on-page SEO enhancements including metadata, structured data, and internal linking aligned with search intent.
• Track organic performance, traffic quality, and conversion outcomes, adjusting strategy based on insights.

3. Demand Generation & Lead Nurturing

• Develop integrated content programmes across owned and paid channels, including blogs, gated content, email, and social.
• Create conversion-focused assets such as case studies, webinars, demos, and whitepapers in partnership with sales and product teams.
• Support lead nurturing through personalised content journeys aligned to funnel stages.

4. Analytics & Performance Optimisation

• Monitor and report on KPIs including traffic, engagement, conversion, and ROI using marketing and analytics platforms.
• Translate performance data into actionable recommendations for content, UX, and campaign improvement.
• Stay current on evolving best practices across SEO, UX, and content marketing.

• Adapt messaging and tone for diverse international audiences, with particular focus on China and key APAC markets.
• Balance global consistency with local relevance to ensure effectiveness across regions.

6. Cross-Functional Collaboration

• Work closely with design, product marketing, and campaign teams to deliver cohesive storytelling across channels.
• Act as a strategic partner to stakeholders on how content supports pipeline growth and brand positioning.

Requirements

• 8+ years of experience in content strategy, content marketing, or digital growth roles within technology-driven environments (e.g. SaaS, AI, cloud, or enterprise platforms).
• Full professional fluency in English and Mandarin, both written and spoken.
• Demonstrated success building data-driven content strategies that drive demand, lead quality, and conversion.
• Strong understanding of UX principles, SEO fundamentals, and content performance measurement.
• Excellent editorial and storytelling skills, with the ability to simplify complex or technical topics.
• Analytical, commercially minded, and comfortable influencing cross-functional stakeholders.