Digital Adoption Sales Consultant

CATERPILLAR ASIA PTE LTD; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A global heavy machinery company in Singapore is looking for a professional to drive dealer digital transformation and product adoption. The role requires strong customer focus, exceptional communication skills, and the ability to work collaboratively across functions. Responsibilities include supporting dealers to enhance e-commerce adoption, facilitating training, and establishing feedback loops. This is an onsite position with 40% travel involved, aiming for substantial impact in dealer operations and customer satisfaction.

Qualifications

• Strong analytical skills for informed, productive decision-making.
• Ability to communicate clearly and influence stakeholders at all levels.
• Proficiency in identifying and resolving operational challenges.

Responsibilities

• Deploy strategic dealer-facing engagement initiatives to enhance digital adoption.
• Collaborate with Product Adoption Consultants and dealer teams to drive product adoption.
• Support dealers in growing their connected assets and e-commerce adoption.
• Facilitate feedback between dealers and Caterpillar to drive improvements.
• Act as a change agent to influence decision-makers on digital tool adoption.
• Deliver training and onboarding for Cat digital products.

Skills

Customer Focus

Service Excellence

Collaboration

Consulting

Decision Making & Critical Thinking

Effective Communication

Problem Solving

Relationship Management

Job description

What You Will Do:

• Drive Dealer Digital Transformation: Deploy strategic dealer-facing engagement initiatives, standardized tools, training, and adoption behavior insights to accelerate digital adoption and operational efficiency.
• Champion Product Adoption: Govern dealer execution of key digital initiatives, collaborating with Product Adoption Consultants (PACs), MSORs, and PSORs to ensure successful deployment and sustained usage of Cat Digital solutions.
• Enable Customer Success: Support dealers in growing their connected assets population and e-commerce adoption, ensuring customers experience the full “easy to buy, easy to own” value throughout their asset lifecycle.
• Facilitate Feedback Loops: Establish and strengthen feedback channels between dealers and Caterpillar to improve product relevance and drive continuous improvement.
• Lead Change Management: Act as a change agent, influencing decision-makers by articulating how digital tools address business pain points and operational gaps, translating solutions into actionable plans.
• Collaborate Across Functions: Work closely with dealer teams, district offices, and the DACS organization to align digital initiatives with dealer and customer needs, ensuring seamless execution and measurable business impact.
• Support Training & Onboarding: Facilitate training and onboarding for Cat digital products, ensuring dealer teams are equipped to maximize adoption and deliver superior customer experiences.

What You Have:

• Customer Focus: Commitment to understanding and aligning with customer needs, driving satisfaction and loyalty.
• Service Excellence: Dedication to delivering outstanding service and resolving customer issues proactively.
• Collaboration: Ability to work constructively with diverse teams and stakeholders, promoting cross-functional alignment.
• Consulting: Skilled in providing technical and business guidance to internal and external clients.
• Decision Making & Critical Thinking: Strong analytical skills for informed, productive decision-making.
• Effective Communication: Ability to communicate clearly, adapt messaging, and influence stakeholders at all levels.
• Problem Solving: Proficiency in identifying, analyzing, and resolving operational and process challenges.
• Relationship Management: Capability to build and maintain healthy working relationships with clients, vendors, and peers.

Key Attributes for Success

• Deep understanding of dealer operations, challenges, and strategic objectives.
• Ability to drive the implementation and sustained use of key digital initiatives and platforms.
• Skilled at consolidating team efforts to showcase business impact.
• Proactive in identifying and prioritizing key communications and tasks, especially those from team members and leadership.

Additional Information:

• Travel for this role is estimated at 40% to cover assigned dealers.
• This position requires working onsite five days a week.
• Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers.
• There is no relocation and no Visa sponsorship.