Data strategy engineer - Paid Ads

TIKTOK PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

A leading tech company in Singapore is seeking a driven professional to join the User Growth team. This role involves designing machine learning algorithms to optimize user growth strategies and improve user experiences. The ideal candidate will have strong coding skills in Python/C++, expertise in machine learning tools, and a passion for technology. Join us to contribute to one of the fastest-growing platforms, leveraging innovative approaches to achieve significant user engagement and retention.

Benefits

Career growth opportunity

Meals provided

Qualifications

• Excellent coding skills proficient in Python and C++.
• Solid knowledge of data structures and algorithms.
• Experience with Machine Learning and Deep learning frameworks.

Responsibilities

• Design and implement user growth strategies.
• Analyze data and optimize machine learning algorithms.
• Collaborate with engineers to improve user growth.

Skills

Coding skills

Data structures

Machine Learning tools

Deep learning frameworks

Analytical skills

Problem-solving

Tools

Python

C++

TensorFlow

PyTorch

Scikit-learn

XGBoost

Job description

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Highlights

• Career growth opportunity, Meals provided

Responsibilities

The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in TikTok's overall DAU. Typical Growth projects include AI-Generated Content (AIGC).creative generating, Search Engine Optimizing of Organic acquisition, Intelligent Ads delivery, etc.

You will:

• Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences;
• Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive;
• Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies;
• Conduct offline and online experiments, analyze corresponding data and evaluate to improve algorithms and strategies;
• Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products.

Qualifications

Minimum Qualifications

• Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages;
• Familiar with common Machine Learning tools and Deep learning programming frameworks (Tensorflow / PyTorch / Scikit-learn / XGBoost , etc.);
• Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better;
• Excellent analytical and problem-solving skills, with a passion for solving challenging problems.

Preferred Qualification:

• Passion for technology, good communication skills and team spirit