Creative Lead (Design & Content)

SALAD STOP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading food brand in Asia seeks a Creative Lead to drive its visual and content direction. This role combines hands-on execution with leadership to shape purpose-driven campaigns, strengthen brand identities, and engage customers across multiple channels. You will mentor junior team members, oversee creative projects for various brands, and stay ahead of design trends. Candidates should have 5–8 years of relevant experience and a strong portfolio, showcasing work across digital and print mediums.

Benefits

Exposure to international markets

Collaboration with world-class creative partners

Qualifications

• 5–8 years of experience in graphic design, content creation, or visual communications.
• A strong, relevant portfolio showing brand work across digital, video, and print.
• Proficiency in graphic design and content creation tools.
• Working knowledge of UI/UX and motion design is a plus.
• Deep understanding of platform-specific content formats.

Responsibilities

• Conceptualize and execute creative content for various media.
• Lead production of short-form video content and photography.
• Collaborate across teams to develop visual content that aligns with business needs.
• Ensure brand consistency across all creative assets.
• Mentor junior designers and freelance partners.
• Stay updated on design and content trends.

Skills

Creative & Strategic

Hands-On Leader

Visual Storyteller

Collaborative Communicator

Detail-Oriented & Adaptable

Tools

Adobe Creative Suite

Premiere Pro

Final Cut

Job description

We’re looking for a passionate and visionary Creative Lead to drive the visual and content direction across our family of brands at the SaladStop! Group. This role is ideal for a dynamic creative who thrives in a fast-paced environment, combining strong leadership with hands‑on execution to shape compelling, purpose‑driven campaigns.

You will play a critical role in strengthening our brand identities, engaging customers across channels, and collaborating with stakeholders—from operations to culinary to marketing—to bring ideas to life across digital, in‑store, and experiential platforms.

Key Responsibilities

• End-to-End Creative Execution
  Conceptualize, design, film, and produce content for social media, digital signage, packaging, menus, mobile applications, and campaign visuals across multiple brands.
• Digital Content & Storytelling
  Lead the creation of short‑form video content, photography, and animations that bring our brand stories to life—highlighting product launches, behind‑the‑scenes experiences, customer interactions, and brand campaigns.
• Cross-Functional Collaboration
  Work closely with teams across marketing, procurement, culinary, tech, and operations to develop effective visual content that aligns with business needs and campaign goals.
• Brand Consistency
  Ensure creative consistency across all touchpoints while adapting assets for different platforms and brand voices.
• Mentor & Guide
  Provide creative direction to junior designers, interns, and freelance partners to ensure high‑quality, on‑brand work.
• Trend Awareness & Innovation
  Stay ahead of design and content trends, social platform shifts, and emerging creative technologies (e.g., AI tools) to keep our brands at the forefront of engagement.
• Content Performance Optimization
  Analyze the effectiveness of content, applying insights to continuously refine and improve visual strategies.
• Multi‑Brand Project Management
  Balance multiple brand timelines and project scopes—delivering assets that are creative, impactful, and on time.

Who You Are

• Creative & Strategic: You have a strong design sensibility and understand how creative supports business goals.
• Hands‑On Leader: You’re not afraid to do the work—whether that’s directing a shoot, editing a reel, or laying out a menu.
• Visual Storyteller: You know how to craft engaging, brand‑relevant content that resonates across platforms.
• Collaborative Communicator: You work well with multiple teams and stakeholders, bringing ideas to life through teamwork.
• Detail‑Oriented & Adaptable: You take pride in producing polished work while staying flexible across brand requirements.

What You’ll Bring

• 5–8 years of experience in graphic design, content creation, or visual communications.
• A strong, relevant portfolio showing brand work across digital, video, and print—especially within F&B, lifestyle, or FMCG.
• Proficiency in Adobe Creative Suite, video editing software (e.g., Premiere Pro, Final Cut), and comfort with AI‑driven design tools.
• Working knowledge of UI/UX and motion design is a plus.
• Deep understanding of platform‑specific content formats for TikTok, Instagram Reels, YouTube Shorts, etc.
• Experience managing project timelines and brand consistency across multiple touchpoints.

Why Join Us

Be part of a mission‑driven company redefining food and sustainability across Asia. Collaborate with world‑class creative partners like Eight Inc, Ong & Ong, and Bravo. Gain exposure across international markets while working on bold, fast‑moving brands.

PORTFOLIO submission is required to be considered for this role.