Consumer Marketing Manager (Based in Singapore)

Welovesupermom Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company is searching for a Consumer Marketing Manager to drive the marketing vision for MomGenie, a generative AI product targeting parents in Southeast Asia. This high-impact role involves developing go-to-market strategies, managing multi-channel campaigns, and fostering community engagement. Candidates must have a strong B2C marketing background and thrive in a dynamic startup environment, with opportunities for personal and professional growth.

Benefits

Impactful Mission

Innovative Products

Growth & Learning Opportunities

Data-Driven Culture

Collaborative Team Environment

Regional Exposure

Qualifications

• 5+ years of B2C marketing experience with multi-market exposure in Southeast Asia.
• Fluent in English (written and spoken).
• Demonstrated ability to execute marketing strategies effectively.

Responsibilities

• Develop and execute go-to-market strategies for MomGenie in multiple countries.
• Manage and optimize campaigns across various channels to drive user growth.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.

Skills

Data-Driven Optimization

Community Engagement

Multi-Channel Marketing

Analytical Skills

Collaboration & Communication

Job description

Role Overview

We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.

Key Responsibilities:

1. Go-to-Market Strategy: Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
2. Regional Campaign Execution: Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
3. Multi-Channel Marketing: Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
4. Data-Driven Optimization: Track and analyze campaign performance, using insights to refine strategies and improve ROI.
5. Community Engagement: Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
6. Brand Consistency: Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
7. Cross-Functional Collaboration: Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
8. Experience: 5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
9. Domain Knowledge: Familiarity with parenting, family-centric products, or community platforms is a strong plus.
10. Marketing Skills: Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
11. Data-Driven: Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
12. Project Management: Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
13. Collaboration & Communication: Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
14. Adaptability: High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
15. Language: Fluent in English (written and spoken).

Why Join Us

• Impactful Mission: Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.
• Innovative Products: Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.
• Growth & Learning: Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.
• Data-Driven Culture: Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
• Collaborative Team: Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals.
• Regional Exposure: Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.