Commercial Manager - Singapore Foods

PEPSICO INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading multinational food and beverage company in Singapore is seeking a Singapore Foods Commercial Manager to enhance distributor partnerships, oversee A&M and D&A budgets, and drive market share growth. The ideal candidate should have at least 7 years of experience in key account management within the FMCG sector, possess strong data analytical skills, and effectively manage stakeholder relationships. This role plays a crucial part in executing annual plans and delivering innovative business solutions.

Qualifications

• At least 7 years of experience in Modern Trade key account management.
• Multinational FMCG exposure preferred.
• Sound attention to details without losing focus on the big picture.

Responsibilities

• Drive partnerships and relationships with distributors to deliver annual business targets.
• Manage A&M and D&A budgets for optimal spending.
• Collaborate with Marketing to synergize sales promotional activities.

Skills

Data analytical skills

Stakeholder management

Interpersonal communication

Education

Bachelor's degree in relevant field

Job description

Overview

The Singapore Foods Commercial Manager supports the Commercial Lead in driving distributor partnership, executing the annual operating plans, and driving market share growth. The role oversees A&M and D&A budgets, uses insights and analytics to guide business reviews and joint business planning with key retailers, and ensures best-in-class execution of sales initiatives. It also leads cross-functional coordination to deliver innovation launches, strengthen partner capabilities,and manage legal and contractual renewals. Additionally, the position drives S&OP forecasting and identifies new business opportunities to support long-term growth.

Responsibilities

• Work closely with Commercial Lead to drive the partnerships and relationships between PepsiCo and distributors in these markets to develop, align, influence and execute AOP plans to ensure delivery of annual business and market share targets.
• Align and drive the AOP planning process and deliverables with Commercial Lead, Singapore Foods.
• Manage the A&M and D&A budgets to drive optimal spending and monitor all spends.
• Work with Commercial Lead, cross-functional teams, and distributors to analyze data and leverage insights to drive Business Review and Joint Business Planning (JBP) with key strategic retailers.
• Build partner capabilities via sharing of best practices and through close collaboration and leverage of strengths/ resources within the system.
• Work closely with Commercial Lead and Marketing to synergize marketing agenda/activities and sales promotional activities for the market across all channels. Partner with internal cross function teams and distributors to achieve best in class execution.
• Work closely with distributor and internal support functions to ensure a quality pipeline of new innovations and launches, to be executed in a timely manner to deliver consumer centric portfolio and profitability of the business.
• Work with Commercial Lead and cross functions to drive the legal renewal processes and timely completion of DA /Supply Agreements for these markets.
• Drive S&OP process to build forecast and business planning.
• Work with Commercial Lead and business partners to identify and develop new business opportunities.
• Maintain a robust relationship with partners via strong interpersonal/communication capabilities, good stakeholder management and a continuous effort to add value and build the trust/confidence from business partners in PepsiCo.

Qualifications

• Bachelor's degree holder at a minimum in any relevant field.
• At least 7 years of experience in Modern Trade key account management.
• Multinational FMCG exposure preferred
• Solid track record in channel business management and development.
• Strong data analytical skills and insights orientation.
• Experience in working with regional cross functional teams and multi markets of different cultures
• Ability to engage and influence others – internal and external stakeholders.
• Sound attention for details without losing focus on big picture.