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A leading education organization in Singapore is looking for a qualified individual to oversee strategic planning, enrollment marketing, and team management. The role requires at least 5 years of experience in marketing or sales management within the education industry and proficiency in both English and Mandarin. Responsibilities include facilitating parent-school communication and ensuring effective operational management, thus contributing to the campus's sustainable development and teaching quality.
Job Description & Requirements
Strategic Planning and Goal Management: Formulate annual, quarterly, and monthly operation plans for thecampus based on the headquarters' development strategy, clarifying enrollmentgoals, revenue goals, cost control goals, and teaching quality goals; regularlyreview the achievement of goals, adjust operational strategies in a timelymanner, and ensure the sustainable development of the campus.
Enrollment Marketing and MarketExpansion: Coordinate the campus's enrollment work,develop enrollment marketing strategies (such as offline promotion, onlinepromotion, parent-student activities, old student referrals, etc.), andorganize various enrollment activities; analyze market trends and competitors'situations, tap potential customer resources, and improve the campus's marketshare and brand influence.
Teaching Quality Control: Establish and improve a teaching quality monitoring system,regularly inspect the implementation of teaching plans, lesson planpreparation, classroom teaching effects, etc.; organize teaching and researchactivities, promote the innovation of teaching methods and the optimization andupgrading of courses; pay attention to students' learning effects, timelyhandle teaching-related complaints and suggestions, ensure teaching quality,and improve student satisfaction and renewal rate.
Team Building and Management: Responsible for the recruitment, selection, training, andassessment of various personnel in the campus, such as teachers, administrativestaff, and academic affairs staff; establish clear team incentive mechanismsand career development channels to enhance team cohesion and professionalcapabilities; create a positive team atmosphere, handle employee relations, andstabilize the core team.
Customer Relationship Maintenance: Establish and improve a parent-school communication mechanism,regularly organize parent-teacher meetings, student growth sharing sessions,and other activities to strengthen communication and connection with parents; respond to the needs of parents and students in a timely manner, properlyhandle various parent-school conflicts and emergencies, maintain a goodparent-school relationship, and enhance brand reputation.
Campus Operation Guarantee: Responsible for the daily administrative, logistics, and safetymanagement of the campus, ensuring that the campus's teaching environment isclean and orderly and that facilities and equipment operate normally; strictlycontrol various expenses of the campus, do a good job in cost accounting andbudget management, and improve the campus's profitability; abide by relevantnational laws, regulations, and the headquarters' rules and regulations, andstandardize the campus's operational processes.
External Relationship Coordination: Responsible for establishing good cooperative relationships withrelevant local units such as education authorities, communities, and schools,and actively strive for policy support and resource connection; handle variousexternal public relations affairs of the campus and maintain a good externalimage of the campus.
Other Work: Complete other temporary work assigned by the headquarters and regularly reportthe campus's operation status to the headquarters.
Minim 5 years marketing or sales management experience in education industry
Bilingual background in English & mandarin