Business Development & Marketing Manager

PKF-CAP LLP; Shenton Way; On-site; SGD 70,000 - 90,000; Full time

Job summary

A dynamic accounting firm in Singapore seeks an experienced Business Development & Marketing Manager to enhance their market presence and support growth. In this role, you will develop comprehensive marketing strategies, manage campaigns, and lead initiatives to generate leads. The ideal candidate has at least 3 years of experience in a similar role, with a degree in marketing or business. Strong digital marketing skills and excellent communication abilities are essential. Join us for a progressive career in a leading firm.

Qualifications

• At least 3 years of experience in a similar role.
• Strong understanding of current digital marketing strategies and tools.
• Prior working experience in an accounting firm would be a plus.

Responsibilities

• Developing and implementing marketing strategies to support growth.
• Managing marketing campaigns and budgets.
• Generating leads and nurturing prospects.
• Collaborating with internal teams to generate leads.
• Measuring and reporting on marketing performance.
• Staying updated on industry trends.

Skills

Digital marketing strategies

Interpersonal skills

Collaborative skills

Organizational skills

Communication skills

Education

Degree in marketing, business, or related field

Job description

PKF-CAP LLP is a member of PKF International Limited, a global network of independent professional services firms operating in over 100 countries. PKF-CAP has been named Accountancy Firm of the Year at the International Accounting Awards 2025!

In Singapore, PKF-CAP LLP provides audit and assurance, tax, accounting, and advisory services to a diverse range of clients, including listed companies, SMEs, and non-profit organisations. We are seeking a dynamic and experienced Business Development & Marketing Manager to join our team and help us promote the PKF brand as a leader in the accounting industry.

Job Description

As a Business Development & Marketing Manager at PKF-CAP LLP, you will be responsible for developing and comprehensive marketing strategies to generate leads, enhance brand awareness, and support the firm's growth. This role requires a blend of strategic thinking, analytical skills, and practical marketing execution, often working closely with partners and other PKF firms’ leaders. You will also be responsible for managing our PKF’s website, social media platforms and CRM software as part of the execution and monitoring of our marketing efforts.

Key Responsibilities

• Developing and implementing strategies (including digital marketing initiatives) to create brand awareness, shape PKF's market presence and to support PKF’s revenue growth.
• Managing marketing campaigns & budget.
• Generating leads and nurturing prospects
• Collaborating with internal teams and across service lines with partners, HR team and other PKF network firms, to coordinate marketing initiatives and generate leads of prospective clients.
• Measuring and reporting on marketing performance
• Staying up-to-date on industry trends
• Collaboration with HR in marketing initiatives to attract top talents to join the Firm.
• Collaboration with partners and leadership in shaping PKF’s market presence.

Requirements

• At least 3 years of experience in a similar role.
• Degree in marketing, business, or a related field.
• Prior working experience in an accounting firm would be a plus.
• Strong understanding of current digital marketing strategies and tools.
• Strong interpersonal, collaborative and teamwork skills.
• Excellent communication and organizational skills.
• Join us and look forward to a career that progresses with the growth of the Firm!