Business Development Manager, Digital Business

NTUC LearningHub; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading education technology firm in Singapore is seeking an experienced Business Development Manager to drive new business growth for their Learning Experience Platform (LXP). The ideal candidate will have expertise in B2B and B2C sales, focusing on identifying and converting sales leads into active clients across various sectors. Strong communication skills and a proven sales track record are essential for success in this role.

Qualifications

• Minimum 3–5 years of B2B sales or business development experience, preferably in EdTech or HRTech.
• Proven track record of consistently meeting or exceeding sales targets.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Identify and pursue new business opportunities for LXP.
• Build and maintain a strong pipeline of qualified prospects.
• Deliver compelling sales presentations and platform demonstrations.

Skills

B2B sales

B2C sales

Digital marketing

Relationship building

Negotiation skills

Education

Bachelor’s degree in Business, Marketing, Education

Job description

We are seeking a proactive and results-driven Business Development Manager to drive new business growth for our Learning Experience Platform (LXP). This role is focused on identifying, pursuing, and converting new sales leads into active enterprise clients and individual learners, expanding our reach across both corporate and consumer markets. The ideal candidate is a “hunter” with a deep understanding of B2B and B2C sales and a passion for digital learning solutions.

Enterprise Sales Responsibilities

• Identify and pursue new business opportunities to drive adoption of the Learning Experience Platform (LXP) across enterprise, government, and education sectors.
• Proactively generate sales leads through cold calling, email campaigns, LinkedIn outreach, and event networking.
• Build and maintain a strong pipeline of qualified prospects to meet and exceed monthly and quarterly sales targets.
• Conduct discovery meetings to understand client needs and tailor solutions accordingly.
• Deliver compelling sales presentations and platform demonstrations to decision-makers and stakeholders.
• Prepare and present customised proposals, quotations, and responses to RFPs in collaboration with internal teams.
• Develop strong relationships with HR, L&D, and C-suite stakeholders to drive engagement and trust.
• Support post-sale handover to Customer Success teams while maintaining key relationships for future renewals or expansions.

Individual Sales Responsibilities

• Be accountable for achieving individual learner sales targets through both online and offline channels.
• Work closely with the marketing and appointed agencies to conceptualise and execute impactful campaigns that drive traffic and conversions for LXP individual subscriptions.
• Propose, brief, and manage creative assets to ensure campaign effectiveness and brand consistency.
• Analyse sales funnel and campaign performance data to iterate and optimise marketing tactics.

Requirements

• Bachelor’s degree in Business, Marketing, Education, or related field.
• Minimum 3–5 years of B2B sales or business development experience, preferably in EdTech, or HRTech.
• Proven track record of consistently meeting or exceeding sales targets.
• Strong grasp of consumer sales funnels, digital marketing, and campaign-driven performance metrics.
• Creative flair and ability to work with internal or external creative teams to develop sales-driving assets.
• Excellent communication, presentation, and negotiation skills.
• Self-motivated, goal-oriented, and comfortable with outbound prospecting.
• Familiarity with digital learning platforms and HRMS is a strong advantage.