Business Development Executive / Manager

Culina Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading purveyor of epicurean foods in Singapore seeks a dynamic Brand Business Development Executive/Manager. This role focuses on driving growth and strengthening brand presence while identifying new market opportunities. Responsibilities include developing brand strategies, building partnerships, and analyzing market trends. Ideal candidates will possess strong analytical and communication skills and a willingness to learn. Join us to contribute to sustainable revenue growth and long-term brand equity.

Qualifications

• Strong analytical skills with the ability to interpret market data and trends.
• Excellent knowledge of Excel and other data analysis tools.
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Develop and execute brand growth strategies aligned with business objectives.
• Build and maintain strong relationships with key partners, wholesalers, and stakeholders.
• Analyze market trends and identify new opportunities.

Skills

Analytical skills

Communication skills

Negotiation skills

Relationship-building

Tools

Excel

Data analysis tools

Job description

The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group’s businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).

Culina is a leading purveyor of specialist epicurean foods and wines, a choice distributor to hotels, restaurants and cafés in Singapore. Culina runs a Bistro and Gourmet boutique, an Organic retail store SuperNature in Dempsey as well as a chain of butcheries in Major Supermarkets island-wide.

Job Summary:

We are seeking a dynamic and strategic Brand Business Development Executive/Manager to drive growth, strengthen brand presence, and identify new market opportunities. This role combines brand strategy with business development to ensure sustainable revenue growth and long‑term brand equity.

Key Responsibilities:

Strategic Planning

• Develop and execute brand growth strategies aligned with business objectives.
• Identify emerging trends, market gaps, and new business opportunities.
• Ensure consistent brand messaging across all channels and touchpoints.

Partnership Development

• Build and maintain strong relationships with key partners, wholesalers, and stakeholders.
• Negotiate and manage strategic partnerships to expand brand reach.

Revenue Growth

• Analyze market trends and identify new opportunities.
• Implement initiatives to increase sales and profitability.
• Support pricing strategies and promotional plans to maximize market share.

Marketing/Reporting

• Conduct regular market research and competitive analysis to inform decision‑making.
• Monitor performance metrics monthly and adjust strategies to optimize results.
• Effectively manage A&P budgets while tracking ROI to ensure optimal investment performance.

Requirements:

• Candidates without prior experience but demonstrate a willingness to learn and a positive attitude are welcome.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent knowledge of Excel and other data analysis tools.
• Excellent communication, negotiation, and relationship‑building skills.
• Proven track record of driving growth and managing partnerships.