Business Development Director & Director of Education Marketing and Student Recruitment

G.H.Y CULTURE & MEDIA (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading educational organization in Singapore seeks a high-impact leader for business development and education marketing. This role aims to drive sustainable student recruitment growth. The successful candidate will manage recruitment strategies, oversee marketing efforts, and establish partnerships to enhance student enrolment. Applicants should have over 10 years of relevant experience, strong data-driven skills, and bilingual communication in Chinese and English. Competitive salary and performance incentives tied to enrolment outcomes are offered.

Benefits

Competitive compensation

Performance incentives

Direct involvement in strategic decisions

Qualifications

• 10+ years of experience in education recruitment and marketing.
• 5+ years of people management experience.
• Strong capability in channel building and partnership negotiation.
• Familiarity with Singapore and international education markets.

Responsibilities

• Set annual enrolment targets and develop growth strategies.
• Build and optimize recruitment conversion systems.
• Lead marketing strategies and oversee performance marketing.
• Design partnership offerings and business models.

Skills

Education recruitment

Marketing growth

Business development

Data-driven decision making

Bilingual communication in Chinese and English

Tools

CRM tools

Job description

Job Description

We are seeking a high-impact, dual-track leader who is strong in business development and highly experienced in education marketing and student recruitment growth. You will lead the team to achieve:

• Sustainable student enrolment growth and improved conversion
• Channel ecosystem build-out and partnership execution
• A brand- and strategy-driven recruitment engine
• New business expansion and diversified revenue streams

Key Responsibilities

1) Recruitment Growth & Conversion (Core KPI)

• Set annual enrolment targets and develop growth strategies and execution plans
• Build and optimize the recruitment conversion system, including counselling scripts, CRM workflows, trial classes/open days, offer management, and payment conversion
• Establish a data-driven recruitment operations framework with closed-loop metrics such as channel ROI, lead acquisition cost, conversion rate, cycle time, repeat enrolment/renewal, etc.
• Manage and enhance recruitment team performance and effectiveness

2) Education Marketing & Brand Growth

• Lead marketing strategy, including positioning, key value propositions, content strategy, and integrated campaign planning (online + offline)
• Oversee performance marketing and content growth across SEM, social media, short video, owned media, PR, KOLs, and campus partnerships
• Plan and execute key recruitment events such as open houses, info sessions, workshops, competitions, and institutional collaborations
• Strengthen employer/industry engagement and showcase student work and outcomes to enhance reputation and influence

3) Business Development & Channel Partnerships (BD)

• Build a channel matrix (local + regional) including agents, institutions, schools, communities, and online platforms to ensure a stable pipeline of prospective students
• Design partnership offerings and business models, such as joint programmes, co-branded courses, corporate customised training, and internship/employment collaborations
• Drive end-to-end execution from signing to delivery, ensuring partnerships translate into tangible enrolment and revenue outcomes

Requirements

• 10+ years of relevant experience in education recruitment, marketing growth, and/or channel business development; 5+ years of people management experience
• Proven enrolment performance with the ability to present growth using data (targets, strategy, execution, results)
• Familiarity with the Singapore and international education markets is a plus (private education; arts/design/film/music programmes preferred)
• Strong capability in channel building and partnership negotiation; able to secure key partnerships independently and drive implementation
• Highly data-driven and execution-oriented, turning strategy into cadence, action, and results
• Strong bilingual communication skills in Chinese and English (externally for partnerships; internally for team leadership)

Preferred Qualifications

• Regional market experience (Southeast Asia/China/international student markets)
• Familiarity with CRM and growth tools
• Experience scaling from 0 to 1 (building recruitment systems) or from 1 to N (scaling growth)
• Experience in education product development and B2B corporate training projects

We Offer

• Competitive compensation and performance incentives (strongly linked to enrolment and revenue outcomes)
• Direct involvement in strategy and resource allocation for the education business
• A fast-growth platform with the opportunity to build teams and lead key partnership initiatives

Location: Singapore (travel as required)

Employment Type: Full-time

Reports to: Executive Director

Salary range: 8K-12k