Business Development & Digital Marketing Specialist

SINGAPORE INSTITUTE OF CAREER DEVELOPMENT PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A local career development institute in Singapore is seeking a driven individual for a hybrid role combining business development and digital marketing. This position involves building relationships with employers in the IT sector and managing digital advertising campaigns to promote the company's career programs. The ideal candidate should have strong industry connections and a self-motivated attitude, with opportunities for flexible work arrangements and career growth.

Benefits

Work-from-home flexibility

Mission-driven organization

Career growth potential

Qualifications

• Prior experience in IT Vendor, Product Distributor, Systems Integrator, or MSP.
• Ability to communicate effectively and build relationships.
• Experience in planning and managing digital advertising campaigns.

Responsibilities

• Identify and build relationships with employers in IT sectors.
• Promote SICD’s career development program to new employers.
• Plan and manage digital advertising campaigns across social media.
• Participate in job fairs and industry events to attract talent.

Skills

Industry connections in IT

Digital marketing expertise

Relationship building

Self-motivation

Tools

Facebook Ads

Instagram Ads

LinkedIn

Job description

About SICD

The Singapore Institute of Career Development (SICD) empowers mid-career professionals to transition into the technology industry through a Job-First, Place-and-Train Program. We partner with employers across Singapore to provide skilled, committed talent trained specifically to their needs.

We are expanding and looking for a driven individual who is passionate about helping people transform their careers while growing SICD’s employer ecosystem.

Role Overview

This hybrid role combines Business Development and Digital Marketing, and is ideal for someone with strong connections in Singapore’s IT ecosystem and a desire for meaningful, impactful work.

You will play a key role in expanding SICD’s partnered employer base and promoting our career development program across digital platforms and events—all while enjoying the flexibility of a work-from-home position.

Key Responsibilities

Business Development

• Identify, reach out to, and build relationships with employers across Product Distributors, Systems Integrators, and Managed Service Providers (MSPs).
• Promote SICD’s Job-First career development program and onboard new partnered employers.
• Understand employer hiring needs and match suitable SICD candidates to their job openings.
• Coordinate interviews, manage employer follow-ups, and support the hiring process end-to-end.
• Maintain and grow a strong employer pipeline to support ongoing student placement.

Digital Marketing

• Plan, create, and manage digital advertising campaigns (Facebook & Instagram) to promote SICD’s programs and grow applicant interest.
• Develop and publish engaging content for SICD’s social channels: Facebook, Instagram, and LinkedIn.
• Participate in job fairs, exhibitions, and industry events to raise awareness of SICD and attract mid-career talent.
• Assist in maintaining SICD’s branding and messaging across all marketing touchpoints.

Who Will Excel in This Role

• Industry-connected professional with prior experience in an IT Vendor, Product Distributor, Systems Integrator, or MSP—and a strong network within these sectors.
• Relationship-driven with a natural ability to build trust and communicate the value of SICD’s program to employers.
• Independent and self-motivated, ideal for someone seeking work-life balance through a fully remote role.
• Someone who finds purpose in meaningful work—SICD helps Singaporeans and Permanent Residents build new careers in tech, and your contributions will directly change lives.

Why Join SICD

• Work-from-home, flexible environment
• Mission-driven organisation that creates real social impact
• Autonomous role with strong career growth potential