Brand Growth Lead, Marketing Strategy

YSQ International Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Marketing Senior Executive / Assistant Manager to lead brand strategies and drive growth. The role involves developing marketing plans, collaborating with sales and creative teams, and ensuring compliance with industry standards. Ideal candidates will have at least five years of relevant experience in marketing, preferably in FMCG. Strong project management skills and the ability to operate in a fast-paced environment are essential, with a focus on digital marketing and brand presence.

Qualifications

• Minimum of five years' experience in marketing, brand management or creative agency, preferably in FMCG.
• Experience with digital marketing strategies, including social media and influencer partnerships.
• Strong project management skills and ability to work with external creative teams.

Responsibilities

• Develop and implement effective brand strategies that drive awareness and profitability.
• Translate brand positioning into clear briefs for creative and local teams.
• Manage brand concepts, positioning, and messaging to maintain market presence.
• Plan and execute marketing activities across various channels.
• Provide technical support to the marketing team about brand constraints.

Skills

Project management

Digital marketing strategies

Microsoft Office proficiency

Ability to collaborate

Organizational skills

Job description

A leading marketing firm in Singapore seeks a Marketing Senior Executive / Assistant Manager to lead brand strategies and drive growth. The role involves developing marketing plans, collaborating with sales and creative teams, and ensuring compliance with industry standards. Ideal candidates will have at least five years of relevant experience in marketing, preferably in FMCG. Strong project management skills and the ability to operate in a fast-paced environment are essential, with a focus on digital marketing and brand presence.