Brand Director SEA

Paula's Choice Skincare; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A skincare brand is seeking a Brand Director/Sr. Brand Manager in Singapore. This role is responsible for defining the brand strategy and leading a diverse team across multiple functions, ensuring brand compliance and delivering impactful campaigns. The ideal candidate has 8-10 years in brand marketing with experience in beauty or premium consumer brands. The position requires strong leadership skills, strategic thinking, and stakeholder management to drive brand equity and revenue growth in the region.

Qualifications

• 8 to 10 years in brand marketing with senior leadership experience.
• Background in beauty, skincare, FMCG, or premium consumer brands.
• Proven experience in leading integrated marketing functions.

Responsibilities

• Define the regional brand strategy in alignment with global direction.
• Lead regional adoption of major global initiatives and campaigns.
• Manage and develop a high-performing team across multiple disciplines.

Skills

Brand Strategy Development

Leadership

Stakeholder Management

Integrated Marketing

Communication

Project Management

Job description

About the Role:

The Brand Director/ Sr. Brand Manager role is the regional brand custodian and growth leader, responsible for shaping and delivering Paula’s Choice’s brand strategy, communications, and creative expression across all consumer touchpoints in Southeast Asia.

This role leads and integrates the Brand Marketing, Social Media, PR & KOL, and Creative functions, ensuring a cohesive, insight-driven, and commercially effective brand ecosystem. The role partners closely with the Commercial teams, Media, Finance, and Global HQ to drive both brand equity and revenue growth in a complex, fast-growing region.

This is a leadership role requiring strong Strategic thinking, Agility, Complexity Management, People leadership, creative judgement, and operational excellence.

This role will report into the General Manager Southeast Asia and will be based in Singapore.

Key Responsibilities:

• Own and define the regional brand strategy, ensuring alignment with Global brand direction while adapting for local market relevance and cultural nuance
• Ensure brand compliance across all channels, markets, and partners
• Lead regional adoption and rollout of major global initiatives (e.g. brand campaigns, portfolio launches and roll-outs, hero narratives)
• Translate brand strategy into clear frameworks, playbooks, and guidance for markets and agencies
• Lead the end-to-end planning and execution of regional IMC/ 360 deg. Campaigns, product launches, and key commercial moments across all online and offline touchpoints and communication channels – ATL, BTL, digital, social, retail, CRM, VM
• Guide ideation from concept through execution, balancing brand storytelling with commercial effectiveness
• Partner closely with all Commercial teams-->E-commerce, Marketplace and Wholesale and Media teams to align brand storytelling with performance outcomes
• Work closely with the different Market teams to ensure campaigns are insight-led, differentiated, and scalable across markets while allowing for local optimization
• Ensure content and assets are future-proofed, modular, and optimized for omnichannel deployment
• Drive initiatives for Top Funnel awareness building efforts across markets
• Collaborate with Retail and Commercial teams on offline brand execution, VM direction, and retail-led campaigns
• Balance brand ambition with budget discipline, ROI accountability, and operational feasibility
• Lead, coach, and develop a multi-disciplinary regional team across Brand Marketing, Social, PR & KOL, and Creative
• Build a high-performance culture grounded in clarity, accountability, collaboration, agility and continuous improvement
• Define team structures, roles, capabilities, and succession planning in line with business growth
• Foster strong collaboration between global (HQ) stakeholders, regional peers and local market teams

Requirements & Experience

• 8 to 10 years of experience in brand marketing, with senior leadership experience in a regional or multi-market role
• Strong background in beauty, skincare, FMCG, or premium consumer brands
• Proven experience leading integrated brand, creative, social, and PR/KOL functions
• Track record of delivering impactful brand campaigns that drive both equity and commercial results
• Strong people leadership experience, managing and developing high-performing teams
• Excellent stakeholder management and communication skills across senior internal and external partners
• Strategic thinker with strong executional rigour and attention to detail
• Experience in agency management
• You’ll stand out from the crowd:
• Southeast Asia market expertise across multiple countries
• Experience working within global brand frameworks while driving local relevance

Our culture is the result of our behaviours, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:

Each of us is powerful on our own, but together we are unstoppable.

Build Trust: We set the standard for skincare, transparency, and shared knowledge.

Be Bold: We lead through innovation and disrupting the status quo.

Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet.

Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.

Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your CV.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via [e-mail].