Brand Communication Lead

NOVELA INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 50,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore seeks an experienced professional to manage influencer engagement and public relations. The role involves leading influencer programs, crafting brand messaging, and ensuring consistent communication across platforms. Candidates must have 3–6 years of experience in PR or Marketing Communications, strong proficiency in English and Mandarin, and the ability to work in a fast-paced retail environment. Attractive benefits offered.

Qualifications

• 3–6 years of experience in PR, Marketing Communications, or Influencer Marketing.
• Strong professional proficiency in English and Mandarin.
• Experience with influencer programs.
• Strong attention to detail in copy and content quality.
• Ability to work in a fast-paced environment.

Responsibilities

• Lead influencer and creator programs on social media.
• Manage relationships with influencers and media partners.
• Develop and oversee content delivery.
• Track collaboration outcomes and analyze performance.
• Maintain brand messaging consistency.

Skills

Influencer and creator engagement

Public relations

Copywriting

Bilingual proficiency (English, Mandarin)

Analytical skills

Job description

Key Responsibilities

Influencer & Creator Engagement

• Lead influencer and creator programmes across Instagram, TikTok and Xiaohongshu (RedNote) to drive brand awareness and social advocacy.
• Identify, recruit and manage relationships with influencers (macro & micro) and media partners, ensuring a healthy and scalable creator pipeline.
• Develop clear creative briefs and oversee content delivery to ensure alignment with brand messaging, aesthetic standards, and campaign objectives.
• Track and analyze collaboration outcomes using social performance indicators and ROI-related insights to optimise future influencer planning.

Brand Messaging & Copy Governance

• Maintain and enforce brand messaging and tone of voice, keeping a centralised knowledge base and messaging guidelines for the market.
• Craft and localise high-quality copy for official social channels, website content and PR materials, ensuring a consistent brand voice across English and Mandarin platforms.
• Empower frontline teams by developing customer-friendly scripts and FAQs for sales and operations, ensuring a unified customer experience.

Public Relations & Reputation Management

• Oversee digital reputation across global and regional platforms (e.g. Google, Dianping), with a focus on enhancing store ratings and consumer trust.
• Coordinate PR communications and brand campaigns, including media relations and post-event amplification.
• Monitor brand sentiment and community feedback, escalating risks and aligning response approaches when required.

Requirements

• 3–6 years of experience in PR, Marketing Communications or Influencer Marketing within Retail sectors or a related field
• Strong professional proficiency in English and Mandarin, with experience managing bilingual platforms. Mandarin proficiency is preferred to support platform moderation and communication where required for Xiaohongshu (RedNote).
• Proven experience building and scaling influencer or creator programmes
• Strong aesthetic sensitivity and attention to detail (copy and content quality)
• Comfortable working cross-functionally in a fast-paced retail environment