B2B Sales Manager(FMCG)

ASCENDAS SUPPLY CHAIN MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading supply chain management firm in Singapore is seeking a dynamic B2B Sales Executive to drive FMCG sales across various retail outlets. The ideal candidate should have proven B2B FMCG sales experience and strong knowledge of FMCG product categories. This role offers a competitive salary of SGD 6,000/month plus performance-based commissions, with long-term potential to lead and grow a team. Apply by sending your resume and cover letter.

Benefits

Attractive commission structure

Long-term growth opportunities

Qualifications

• Energetic, resilient, and highly motivated.
• Strong knowledge of FMCG product categories.
• Ability to hit the ground running.

Responsibilities

• Drive B2B FMCG sales by visiting retail outlets.
• Promote products through in-store displays and direct pitching.
• Build and maintain customer networks across different retail scales.
• Manage order collection and ensure secure payment.

Skills

Strong communication skills

Proven B2B FMCG sales experience

Multilingual proficiency

Strong network

Resourcefulness

Execution ability

Job description

Role & Responsibilities

• Drive B2B FMCG sales by visiting retail outlets, mamashops, supermarkets, and chain stores.


• Promote products through ground push (e.g., in-store displays, direct pitching) and actively expand distribution channels.


• Build, maintain, and expand strong customer networks across different retail scales.


• Manage order collection and ensure secure payment (cash or COD).


• Cover wide territories with frequent field activities and on-the-ground presence.

Key Outcomes / KPI

• Achieve a minimum of SGD 50,000 monthly sales (cash transactions only).


• Meet both sales volume and profit margin targets.


• Strategic goal: Deliver an average of 22 pallets daily, with a target monthly turnover of SGD 10M.


• Within 6–9 months, drive market penetration and strategic dominance, even with short-term trade-offs.

Requirements

• Energetic, resilient, and highly motivated with strong communication skills.


• Proven B2B FMCG sales experience (retail stores, convenience shops, mamashops, supermarkets, hypermarkets).


• Strong knowledge of FMCG product categories (e.g., beverages, alcohol, snacks).


• Multilingual proficiency (English required; additional languages preferred).


• Strong network, resourcefulness, and execution ability — must be able to “hit the ground running.”


• Salary base SGD 6,000/month.


• Competitive base salary + attractive commission structure, fully performance-driven.


• Unique opportunity to spearhead strategic FMCG B2B market expansion.


• Long-term potential to lead and grow a team of 5–10.


• Dynamic, high-growth environment with high turnover potential (e.g., past record: 60–70 pallets in a single day).

How to Apply

Please send your resume and a brief cover letter to [[e-mail]], with the subject line: “B2B Sales Executive Application – [ASCENDAS SUPPLY CHAIN MANAGEMENT PTE. LTD.]”.