Associate Director, New Product Introduction

SEARCH STAFFING SERVICES PTE. LTD; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading American consumer electronics brand in Singapore is seeking an Associate Director for New Product Introduction. This role involves defining and leading NPI strategies, overseeing manufacturing readiness, and building a high-performance team. Candidates should have at least 15 years in NPI and Manufacturing Engineering, with significant leadership experience. The position demands strong manufacturing knowledge and effective communication skills. Interested applicants should submit a resume to [e-mail].

Qualifications

• Minimum 15 years of experience in NPI and Manufacturing Engineering.
• 10+ years in people and team leadership roles.
• Strong knowledge of injection molding and consumer product manufacturing.

Responsibilities

• Define and lead NPI manufacturing strategy and standards.
• Drive design engagement using DFM, DFA, DFT, P-FMEA.
• Oversee manufacturing readiness and quality plans.
• Lead process optimization and cost reduction initiatives.
• Partner with teams for risk management and alignment.
• Build and develop a high-performing NPI team.

Skills

Manufacturing processes

Mechanical systems

Analytical skills

Leadership

Effective communication

Education

Bachelor’s degree in Engineering (Manufacturing, Industrial, Mechanical, or related discipline)

Job description

Our client is a leading American brand name in the field of consumer electronics, with more than 100 years in existence and more than 2,000 employees globally. We are representing the Singapore team to hire for this senior management position in new product introduction.

Associate Director, New Product Introduction

Responsibilities

• Define and lead NPI manufacturing strategy, standards, tools, and best practices to ensure product quality, safety, manufacturability, and on-time launches.
• Drive early design engagement using DFM, DFA, DFT, P-FMEA, and mistake-proofing to optimize product, process capability, and test coverage.
• Oversee manufacturing readiness, production performance, quality plans, risk management, KPIs, and compliance across internal and supplier operations.
• Lead process optimization, automation, test standardization, cost reduction initiatives, and sustainability considerations across global manufacturing sites.
• Partner with Engineering, Quality, Supply Chain, and external suppliers to assess risks, resolve issues, and align manufacturing capabilities with business needs.
• Build, lead, and develop a high-performing NPI team through clear objectives, KPI management, coaching, resource planning, and continuous improvement.

Requirements

• Bachelor’s degree in Engineering (Manufacturing, Industrial, Mechanical, or related discipline preferred) with minimum 15 years of experience in NPI and Manufacturing Engineering, with 10+ years in people and team leadership roles.
• Strong working knowledge of manufacturing processes, mechanical systems, basic electronics, injection molding, and consumer product manufacturing.
• Proven ability to lead through influence, manage cross-functional teams, communicate effectively, and drive alignment across stakeholders.
• Proactive, resilient, self-driven, analytical, and willing to travel extensively to support suppliers and global manufacturing operations.

Interested applicants, kindly send in a copy of your updated resume in WORD document to [e-mail] stating your current and expected remuneration together with notice period required to current employer.

You can also contact Vincent Low for a confidential discussion at 6749 4236.

EA Personnel Registration No: R1324700