Assistant Marketing Manager (Retail/Mall)

REVUP PROSERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing consultancy in Singapore is looking for an Assistant Marketing Manager to develop and lead integrated marketing campaigns that enhance the mall's market positioning. The ideal candidate should have a Bachelor’s degree, at least 5 years of experience in retail and shopping malls, and strong leadership skills. This role requires a proactive team player who can manage digital marketing efforts and engage with tenants effectively. Competitive benefits include a flexible allowance and ample annual leave.

Benefits

18 days annual leave

AWS

Family healthcare leave

Birthday leave

Mobile and transport allowance

Flexible benefits

Qualifications

• Minimum 5 years’ experience preferably in retail and shopping malls.
• Strong leadership, interpersonal and communication skills.
• Proactive and able to multi-task under pressure.

Responsibilities

• Develop and lead integrated marketing campaigns.
• Spearhead tenant and vendor engagement.
• Lead and manage digital and social media marketing efforts.

Skills

Leadership skills

Communication skills

Campaign management

Social media marketing

Multi-tasking

Education

Bachelor’s degree in Marketing or relevant field

Job description

Assistant Marketing Manager

• Permanent role
• Onsite work arrangement
• Work location: Jurong Point
• Benefits: 18 days annual leave, AWS, family healthcare leave, birthday leave, mobile and transport allowance, and flexible benefits.

The Opportunity

As part of the Marketing team, you will play a strategic and hands‑on role in driving the mall’s marketing initiatives and enhancing its market positioning.

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross‑functional efforts that enhance shopper experience and tenant collaboration.

Key Accountabilities

• Drive shopper traffic and engagement through effective campaigns.
• Ensure campaign performance meets KPIs and ROI targets.
• Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).

Your Background

• Bachelor’s degree in Marketing, Communications, Business or relevant field.
• Minimum 5 years’ experience preferably in retail and shopping malls.
• A high-energy and collaborative team player with strong leadership, interpersonal and communication skills.
• Self-driven, proactive, and able to multi-task under pressure.
• Adaptable, creative, and solutions-oriented in a fast-paced environment.

May Anne Ramos

Senior Consultant

Revup Proservices Pte Ltd