Assistant Marketing Manager

Bata Shoes; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail brand is seeking a Marketing Manager to drive marketing strategies and oversee brand activities in Singapore. The role involves formulating marketing plans, managing budgets, and measuring campaign performance. The ideal candidate will have a Bachelor's Degree in Marketing, with at least 4 years of retail experience. Excellent communication skills and familiarity with web analytics tools are advantages. This position offers a dynamic work environment with multiple priorities.

Qualifications

• At least 4 years of relevant working experience in the retail industry.
• Proven track record of managing projects, budgets, and timelines.
• Ability to establish an independent view and collaborate effectively.

Responsibilities

• Formulate and drive marketing plan including brand activities.
• Plan and oversee development and execution of marketing calendar.
• Measure and report performance of marketing campaigns.

Skills

Project management

Budget management

Written communication

Verbal communication

Web analytics

Education

Bachelor's Degree/Diploma in Marketing or equivalent

Tools

Google Analytics

Job description

Responsibilities

To formulate & drive marketing plan which includes all brand & store activities, media buying, sales promotion and brand planning. All these activities must support the brand image and meet the commercial objectives of the business

Plan and oversee the development and execution of the marketing calendar, including the selection of the event’s themes, distribution channels and partners

Create impactful content, which includes press releases, campaigns, and packaging that tells the brand story in an elevated way. Distribute this content through the most relevant channels that allows us to connect to the targeted demographics

Conceptualize and implement plans for generation of quality customer leads/foot falls using cost effective mediums to meet the organization’s objectives

Plan & manage brand’s marketing budget, including detailed monitoring of all expenses

Measure and report performance of all marketing campaigns against ROI & KPIs

Requirements

• Candidate must possess at least Bachelor's Degree/Diploma in Marketing or equivalent
• At least 4Year(s) of relevant working experience in the retail industry is a must
• Proven track record of managing projects, budgets, and timelines
• Excellent written and verbal communication skills
• Knowledge of web analytics tools such as Google Analytics is an advantage
• Ability to establish an independent view and effectively collaborate in decision making with cross-functional partners
• Ability to manage multiple priorities with professionalism and flexibility in a fast-paced environment

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.