Assistant Marketing Manager

SSG HOTELS PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A boutique hotel group in Singapore is seeking a Marketing Coordinator to manage digital content, execute marketing campaigns, and enhance brand visibility across social media platforms. The ideal candidate should have a degree in Marketing or a related field, experience in social media management, and a strong understanding of market trends. Responsibilities include developing content for social channels, managing website updates, and optimizing marketing strategies to drive traffic and enhance guest engagement.

Benefits

Discounts on F&B and room rates

Access to personalized learning experiences

Yearly staycation in Garcha Group hotels

20% off food and alcohol bills

Qualifications

• Proven experience in managing social media channels and content.
• Strong communication skills for brand representation.
• Ability to analyze market trends and competitor activities.

Responsibilities

• Develop and manage a social media calendar.
• Coordinate and execute marketing campaigns.
• Create and maintain website content and SEO strategies.

Skills

Social media management

Content creation

Event planning

Market analysis

Graphic design

Education

Degree in Marketing or related field

Tools

Marriott digital tools

Social media platforms

SEO tools

Job description

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:

• Maxwell Reserve, Autograph Collection Hotel (Marriott)
• Duxton Reserve, Autograph Collection Hotel (Marriott)
• The Vagabond Club, a Tribute Portfolio Hotel (Marriott)
• The Serangoon Club, a Tribute Portfolio Hotel (Marriott)

Restaurants & Bars:

• Yellow Pot, Anouska's (Duxton Reserve)
• Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar (Maxwell Reserve)
• The Whiskey Library & Jazz Club, Sharab aur Kebab (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits:

• As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
• As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)
• 2 nights yearly staycation in any of the 4 Garcha Group hotels in Singapore.
• 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel of all communication.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours.
• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at property level, enabling more customized and need based marketing.
• Create and organise photography, videography and associated editing for all marketing needs.
• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all communication is up-to-date and on brand.
• Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B.
• Coordinate PR events with and independently from PR company, and continue relationships/partnerships.
• Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer opportunities.
• Be up to date with online, above the line, below the line market trends and new developments.
• Actively monitor competitors' online, above the line, below the line marketing programs.
• Identify other online marketing opportunities to increase brand and hotel awareness from time to time.
• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media.
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant.
• Ensure hotel meets Marriott’s social media measurement goals.
• Develop social media campaigns and strategies to increase hotel’s presence and participation.
• Any other duties/tasks as requested by management.

Other Projects/Responsibilities:

• Identify online marketing opportunities to increase property visibility and awareness.
• Keeping abreast with online market trends and new developments.
• Actively monitor competitors’ pricing and marketing programs.
• Support and give advice on any-related digital / online initiatives.
• Develop annual digital marketing strategy for the hotel.
• Produce videos and/or prints for media marketing purposes.