Assistant Marketing Manager

Tiong Lian Food Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food processing company in Singapore is looking for a Marketing Manager to enhance brand equity and drive business growth. The candidate will assist in planning and executing marketing strategies, manage digital platforms, and analyze campaign outcomes. Required qualifications include a Diploma or Degree in Marketing, with a minimum of 5 years of experience in relevant industries. Knowledge of e-commerce and local business trends is essential. Only Singaporeans/PRs will be considered.

Qualifications

• Minimum Diploma or Degree in Marketing, Mass Communication, or equivalent.
• At least 5 years of experience in SME food manufacturing, FMCG, or a similar industry.
• Minimum 5 years managing e-commerce platforms and social media.

Responsibilities

• Develop and implement branding and marketing plans.
• Design and oversee production of marketing materials.
• Write compelling copy for marketing collateral.

Skills

Brand management

Digital marketing

E-commerce management

Content creation

Analytical skills

Education

Diploma or Degree in Marketing or Mass Communication

Job description

Company Overview

From our humble beginnings in 1974, Tiong Lian Food has grown to become one of Singapore's leading importers, processors and distributors of quality pork and other meat products. We have a diverse customer base, covering major supermarkets, food manufacturers, wholesalers, HORECA, social clubs, retailers, food‑courts and wet market stalls. Today, we operate from a purpose built facility incorporating state‑of‑the‑art automated storage and processing technologies, enabling us to deliver quality products and services to consumers.

Job Summary

Assist in the planning and execution of comprehensive branding and marketing strategies to drive business growth and enhance brand equity for the Company. Manage digital and e‑commerce platforms while delivering measurable marketing campaign outcomes.

Responsibilities

• Develop and implement branding and marketing plans to achieve business objectives and strengthen brand presence
• Design and oversee production of marketing materials, including managing photoshoots to ensure brand consistency and quality
• Write compelling copy for marketing collateral, social media, and direct marketing emails (EDM) to engage target audiences
• Manage digital marketing campaigns and social media activities, analyzing reach and conversion metrics to optimize performance
• Monitor industry trends, competitive landscape, and emerging communication platforms to recommend innovative marketing approaches
• Oversee the e‑commerce website and online shopping platform to enhance user experience and drive sales growth
• Prepare and analyze marketing campaign reports, evaluating return on investment, effectiveness, and customer feedback to inform future strategies
• Facilitate clear and consistent communication with internal stakeholders to align marketing objectives across departments
• Execute additional marketing‑related duties as assigned by the Head of Department

Competencies & Qualifications

• Minimum Diploma or Degree in Marketing, Mass Communication, or equivalent qualification
• At least 5 years of experience in SME food manufacturing, FMCG, or a similar industry
• Minimum 5 years of experience managing e‑commerce platforms and familiarity with social media channels
• Proven ability to manage marketing budgets and deliver strong return on investment
• Demonstrated experience overseeing marketing, advertising, and promotional activities
• Good knowledge of local business trends relevant to marketing strategy development

Only Singaporeans/SPR will be considered. Work Pass sponsorship is not available for this role.