Assistant Marketing Manager

LG Electronics Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading consumer electronics company in Singapore seeks a creative marketer to manage TikTok campaigns. The role includes content creation, engagement with local influencers, live streaming management, and performance tracking. Ideal candidates have a degree in marketing, at least 3 years of experience, and a strong passion for TikTok culture.

Qualifications

• Minimum 3 years of relevant experience.
• 1-2 years experience in ecommerce and consumer goods marketing.

Responsibilities

• Develop and execute TikTok content strategies.
• Manage TikTok Shop campaigns and optimize performance.
• Host and monitor TikTok live sessions.
• Engage with TikTok community and local influencers.
• Track key performance metrics and deliver reports.

Skills

Video editing programs proficiency

Microsoft Office suite (PowerPoint, Word, Excel)

Strong digital video and advertising understanding

Content creation and storytelling abilities

Analytical skills

Excellent communication skills

Passion for TikTok culture

Education

Degree or Diploma in Marketing or Business Administration

Job description

Overview

The ideal candidate will be responsible for a creative, data driven marketing role to develop, execute and optimize campaigns on Tik Tok. It will be focus on content creation, influencer partnerships, trend analysis, ad management, performance tracking and community engagement to build brand presence and drive business goals.

Responsibilities

• Content and Campaign Management: Develop and execute TikTok content strategies. Create video content aligned with brand tone and current trend. Manage TikTok marketing and sales campaigns to maximize traffic, reach and conversions.


• TikTok Shop & Sales Activation: Manage TikTok Shop campaigns. Optimize TikTok Shop performance (traffic, conversions, ROI). Collaborate with e-commerce team to align TikTok campaigns with overall sales strategy.


• Live Streaming Management: Collaborate with ecommerce team to design Live stream campaigns. Host / co-host regular TikTok Live sessions to promote products/campaigns. Prepare live stream scripts, product demos, and engagement activities to maximize conversions. Monitor and analyze livestream performance.


• Community and Influencer Engagement: Manage TikTok community, engage with followers and build strong online community around the brand. Work with local influencers/KOLs to co-create content and livestream events. Stay updated on TikTok trends and viral challenges.


• Performance Monitoring and Analysis: Track and analyze key performance metrics across TikTok content, ads, TikTok Shop, and livestreams. Deliver reports and insights to management for campaign optimization.

Qualifications

• Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution.


• Min 3 years of relevant experience.


• 1-2 years of experience in ecommerce and marketing in consumer goods.

Knowledge and skills

• Demonstrate competence in use of video editing programs and Microsoft Office software suite (PowerPoint, Word, Excel)


• Strong understanding of the digital video and advertising space


• Excellent content creation, writing, and storytelling abilities


• Proven ability to develop and execute marketing strategies


• Strong analytical skills to interpret data and drive action


• Excellent communication and collaboration skills


• Passion for TikTok culture, trends, and the future of video