Assistant Manager, Regional Sales & Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading resort in Singapore is seeking a marketer to develop and execute targeted strategies for the China market. The role focuses on customer acquisition through online travel platforms and cultural tourism channels, requiring fluent Chinese proficiency and experience in the Chinese market. Responsibilities include executing marketing events, collaborating with stakeholders, and overseeing content creation for Chinese social media. A Bachelor's degree and relevant experience in the hotel industry are essential, along with strong digital marketing and data analysis skills.

Qualifications

• Minimum Bachelor's degree in related fields; Master's in Marketing/Management is advantageous.
• Relevant internship or work experience in the hotel industry.
• Prior internship or working experience in the China market, specifically in China's OTA, cultural tourism, or e-commerce sectors.

Responsibilities

• Develop and implement market-specific marketing plans for the China market.
• Collaborate with Chinese OTAs and cultural tourism platforms.
• Manage end-to-end execution of marketing events.
• Conduct data-driven user behavior analysis and market research.
• Oversee digital content creation for Chinese social media platforms.
• Coordinate cross-departmental and cross-border communication.
• Contribute to the development of industry-specific standards for China market operations.

Skills

Digital marketing

Data analysis

Chinese proficiency

Stakeholder coordination

Event execution

Education

Bachelor’s degree in related fields

Master’s in Marketing/Management

Tools

SPSS

Canva

Figma

Job description

Job Summary

To develop and execute targeted marketing strategies for the China market, drive brand penetration and customer acquisition across Chinese online travel platforms (OTAs) and cultural tourism e-commerce channels and foster strong partnerships with key stakeholders in the Chinese cultural tourism ecosystem. This role requires deep familiarity with China’s digital landscape, hands‑on experience in Chinese platform operations, and native/fluent Chinese proficiency to effectively engage China market’s audiences, merchants, and partners.

Key Responsibilities

• Develop and implement market‑specific marketing plans for the China market, with a focus on online travel platforms and cultural tourism e‑commerce channels, aligning with global brand objectives and local consumer preferences.
• Collaborate with Chinese OTAs, cultural tourism platforms, and influencers to design promotional campaigns, co‑branded initiatives, and content strategies that enhance brand visibility and drive user engagement for the China market.
• Manage end‑to‑end execution of marketing events targeting the China market, including campaign planning, resource coordination, partner liaison, and post‑event performance analysis.
• Conduct data‑driven user behaviour analysis and market research to refine segmentation strategies, personalised push campaigns, and content optimisation for audiences within the China market.
• Oversee digital content creation for Chinese social media platforms (e.g., Xiaohongshu, WeChat, Douyin), integrating local cultural trends and consumer insights to boost follower growth, brand exposure, and interaction rates.
• Coordinate cross‑departmental and cross‑border communication (China‑Singapore) to ensure alignment on marketing goals, resource allocation, and campaign delivery.
• Contribute to the development of industry‑specific standards or best practices for China market operations (e.g., pet‑friendly hotel standards, merchant collaboration frameworks).

Required Qualifications

• Minimum Bachelor’s degree in related fields; Master’s in Marketing/Management is advantageous.
• Relevant internship or work experience in the hotel industry.
• Prior internship or working experience in the China market, specifically China’s OTA, cultural tourism, or e‑commerce sectors.

Required Skills

• Proficiency in English and Chinese (spoken and written) is required as the role involves regular communication with English- and Chinese‑speaking stakeholders from the China market; digital marketing and data analysis skills (SPSS, Canva, Figma).
• Track record of managing marketing campaigns, event execution, and stakeholder coordination.