Assistant Manager, Marketing Campaigns (Vernacular & Business Audience Focus)

SPH MEDIA LIMITED; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading media company in Singapore is seeking an Assistant Manager, Marketing Campaigns. The role involves leading marketing initiatives targeting Tamil and Malay-speaking communities, ensuring culturally relevant messaging and engagement. Key qualifications include consumer marketing experience and proficiency in Tamil or Malay. Join a vibrant team and be part of the inclusive storytelling efforts.

Qualifications

• 4-6 years of experience in consumer or content marketing, preferably within media or business publishing sectors.
• Proven experience engaging vernacular-speaking audiences in Singapore, particularly Tamil and/or Malay communities.
• Proficiency in Tamil or Malay (reading, writing, and speaking) is a must.

Responsibilities

• Lead and execute multi-channel marketing campaigns tailored to Tamil- and Malay-speaking audiences.
• Collaborate with newsroom teams to identify promotable content and culturally resonant stories.
• Measure and report on campaign performance, focusing on reach and engagement.

Skills

Consumer marketing

Audience engagement

Project coordination

Digital marketing channels

Job description

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are seeking a culturally fluent and audience-savvy Assistant Manager, Marketing Campaigns to join SPH Media’s Consumer Marketing team. This role will lead campaign initiatives focused on growing reach and engagement among Tamil and Malay speaking communities, while also driving brand affinity and relevance among business-minded readers in Singapore and beyond.

You will work closely with editorial, creative, Comms, and performance teams to build and execute integrated campaigns that are culturally relevant, audience-driven, and strategically aligned with our commercial goals. If you are passionate about inclusive storytelling and understand how to connect with professional, multilingual audiences, we would love to meet you.

Roles & Responsibilities

• Lead and execute multi-channel marketing campaigns tailored to Tamil- and Malay-speaking audiences, as well as business readers across Southeast Asia

• Collaborate with newsroom teams to identify promotable content, tentpole moments, and culturally resonant stories

• Partner with creative, performance, communications teams to ensure messaging and visuals are tailored for different audience groups

• Identify partnership and amplification opportunities with vernacular and business media platforms, communities, and influencers

• Support content discoverability and campaign reach via both organic and paid media strategies

• Measure and report on campaign performance, with a focus on reach, engagement, and commercial impact

• Act as the internal advocate for vernacular and business audiences, contributing audience insights and best practices to broader marketing strategies

Who we are looking for

• 4-6 years of experience in consumer or content marketing, preferably within media or business publishing sectors

• Proven experience engaging vernacular-speaking audiences in Singapore — particularly Tamil and/or Malay communities

• Deep understanding of business and professional audience segments, and how to communicate value across different platforms

• Proficiency in Tamil or Malay (reading, writing, and speaking) is a must

• Strong grasp of digital marketing channels (social, content, public relations, paid media) and how to localize them for different audiences

• Excellent stakeholder management and project coordination skills

• Creative thinker with a structured approach to campaign planning and execution